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A Letter from a Heart-broken iOS Developer

Hi Apple,

I'm an "Apple fan" for almost a decade. I'm obsessed by Apple products, the design concept has rooted in my heart and influenced me so much. Fortunately, I had the chance to make me get closer to Apple, by developing an iOS app which I believe it can significantly improve productivity for users who have the need for it.

The journey was very fun. In fact, I had a great pleasure when I overcame one and one problems, finally got my idea realized in iOS. I designed UI carefully, experimented as much as I can just for a smoother experience. I also did tons of research and tries on the algorithm (it was a long story, I'll skip here), to reach the high bar before launch. I even registered a new domain exclusively for this app, and set up an email for user support.

TestFlight is great for testing. And I knew it's the time to launch my first version, which is well-tested and equipped with several complete features. So I filled out all the required fields, and spent a whole day to make 18 posters which cover 3 different resolutions and 2 languages. I was so thrilled to click the "submit" button, as it's like sending my baby to the show, to undergo the inspection of billion App Store users.

After two days, I received an email says “During our review, we noticed a few things that you'll need to address before your app can be approved for the App Store.” I thought, that’s good, maybe I did anything wrong, I can revise them ASAP before it become public. But things became not right as I saw the content in App Store Connect: “Your Apple Developer Program account is currently under investigation for not following the App Store Review Guidelines’ Developer Code of Conduct.”

I started to search this phrase on the Internet, which pushed me into great despair. All the discussions are saying the only thing I can do is to wait. The investigation will end in 3 weeks if I’m lucky, or it will last until my developer membership ends. And I will never know the reason, nor what I can do to make my account back to normal. The only thing I know is, this is a normally in-use Apple ID, with a fairly new Developer Membership, and just wanted to publish a small productivity app without even network request.

I checked "Common practices that may lead to an investigation" again and again, and I believe I didn’t done any. I feel so frustrated not only due to the rejection of almost 3 months of effort, but also the indefinite punishment for unclear reason.

It will be great if I can get a reply without just templates like other developers said, as I’m writing this email with sincereness. Apple is big, I know, but like what Steve said, “Sometimes life is going to hit you in the head with a brick. Don't lose faith.”.

Looking forward to hearing from you.

Best,
Gao

@gao-sun
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gao-sun commented Mar 25, 2020

Apple just ended the investigation and approved my app. The speed is unbelievable fast. If you are experiencing the same situation, I wish you have a good luck as me.

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