Rename the Admin Menu name for WooCommerce to the name of the website store.

rename_woocommerce_admin_menu.php

<?php
add_action( 'admin_menu', 'rename_woocoomerce_admin_menu', 999 );

function rename_woocoomerce_admin_menu()
{
    global $menu;

    // Pinpoint menu item
    $woo = recursive_array_search_php( 'WooCommerce', $menu );

    // Validate
    if( !$woo )
        return;

    $menu[$woo][0] = 'New Menu Name Here';
}



// http://www.php.net/manual/en/function.array-search.php#91365
function recursive_array_search_php( $needle, $haystack )
{
    foreach( $haystack as $key => $value )
    {
        $current_key = $key;
        if(
            $needle === $value
            OR (
                is_array( $value )
                && recursive_array_search_php( $needle, $value ) !== false
            )
        )
        {
            return $current_key;
        }
    }
    return false;
}

This is interesting. Why do use a recursive method when the menu is always in the same place?