Automate opening of new tabs in iTerm/Terminal and start command or daemon

iterm-automation.sh

#!/bin/bash
echo
echo "Opening project services in a new iTerm window"
osascript <<EOD
  launch "iTerm"

  tell application "iTerm"
    activate

    set myterm to (make new terminal)
    tell myterm
      launch session "mongodb"
      tell the last session to write text "mongod"
      launch session "redis"
      tell the last session to write text "redis-server"
    end tell
  end tell
EOD