The AWS SNS + SQS pair is the first time I see a pub/sub where you send XML and it comes out as JSON

gistfile1.txt

Originally sending "<key>value</key>"
Message received!
{
  "Type" : "Notification",
  "MessageId" : "9d30ae1f-9180-5049-870a-fe41946fbfd9",
  "TopicArn" : "arn:aws:sns:us-east-1:14343913592:bus-articles--end2end",
  "Message" : "<key>value</key>",
  "Timestamp" : "2016-09-22T16:15:43.378Z",
  "SignatureVersion" : "1",
  "Signature" : "...",
  "SigningCertURL" : "...",
  "UnsubscribeURL" : "..."
}