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(Introduce yourself and thank the participant. Outline how the call will proceed. Emphasize that you want to hear their honest feedback, so they should think aloud and unfiltered as much as possible.) | |
PART 1: Desired Outcomes | |
Before we look at the site, I’d like to ask you just a few questions. | |
What’s your job title and what do you consider to be your most important responsibilities? | |
(Unpack their answer to understand the root of their responsibilities, their real "desired outcome"--that is, what they're trying to accomplish. For example, if they say "I'm responsible for maintaining data pipelines," dig deeper with questions like "Why is that important?" until you get at the heart of their responsibilities, like "My job is to ensure the integrity and auditability of the models that run our company." This might take a few follow-up questions to reach.) |