Today User Research became a vital component of any software development project. Some still consider it expensive toys for big guys, or just waste of money, - and this is a try to show it's not true, shedding some light on how to make User Research in a smart and scalable way.
First part of the speech is dedicated to conducting the interviews with focus on practical experience and pitfalls, tools. Software, tips and tricks and so on.
Second part is the methodology (insight repository) which allows using the results in the process, applying quantitative methods to a qualitative research, thus helping to prioritize and make smarter decisions in creating the new product, adding features to existing one or even dealing with the bug-fixing routine.
Slides:
- Keynote https://www.dropbox.com/s/vgew87n4zmzizci/User%20Research.key?dl=0
- PDF https://www.dropbox.com/s/cjgvglnikrom8f0/User%20Research.pdf?dl=0
- Zoom.us https://zoom.us
- OBS https://obsproject.com/
- Skype for Business
- Text https://obsproject.com/forum/resources/os-x-capture-audio-with-ishowu-audio-capture.505/
- Video https://www.youtube.com/watch?v=WTOCz8SorkY
- Screencastify https://www.screencastify.com
- Loom https://www.useloom.com
- Lookback - https://lookback.io/
- Airtable - https://airtable.com
- Airtable - https://airtable.com/invite/r/HKYxVCXC (referral link)
- WeWork Polaris https://medium.com/@tsharon/democratizing-ux-670b95fbc07f#.f2lkij74h
- Value Proposition Canvas https://www.invisionapp.com/blog/designer-value-proposition/
* DesignBetter DesignOps Handbook: ResearchOps https://www.designbetter.co/designops-handbook/researchops