get_content_gaps.py

def get_content_gaps(content_formats):

  content_gaps = dict()

  SERP_features = content_formats["serp_features"]

  content_gaps["url"] = content_formats["url"]

  #Check if an image feature is necessary and the page doesn't have it
  content_gaps["image"] = 0

  if SERP_features.find("Image") >= 0:
    if len(content_formats["image"]) == 0:
      content_gaps["image"] += 1 # This means is an opportunity (is needed)

  #Check if a video feature is necessary and the page doesn't have it
  content_gaps["video"] = 0
  
  if SERP_features.find("Video") >= 0:
    if len(content_formats["video"]) == 0:
      content_gaps["video"] += 1 # This means is an opportunity (is needed)

  #Check if a local_business feature is necessary and the page doesn't have it
  content_gaps["local_business"] = 0
  
  if SERP_features.find("Local") >= 0:
    if len(content_formats["local_business"]) == 0:
      content_gaps["local_business"] += 1 # This means is an opportunity (is needed)
        
  #Check if a review feature is necessary and the page doesn't have it
  content_gaps["review"] = 0
  
  if SERP_features.find("Reviews") >= 0:
    if len(content_formats["review"]) == 0:
      content_gaps["review"] += 1 # This means is an opportunity (is needed)

  #Check if a top_story feature is necessary and the page doesn't have it
  content_gaps["top_story"] = 0
  
  if SERP_features.find("Stories") >= 0:
    if len(content_formats["top_story"]) == 0:
      content_gaps["top_story"] += 1 # This means is an opportunity (is needed)

  #Check if a faq feature is necessary and the page doesn't have it
  content_gaps["faq"] = 0
  
  if SERP_features.find("FAQ") >= 0 or SERP_features.find("snippets") >= 0 or SERP_features.find("People") >= 0:
    if len(content_formats["faq"]) == 0:
      content_gaps["faq"] += 1 # This means is an opportunity (is needed)


  #Check if a job feature is necessary and the page doesn't have it
  content_gaps["job"] = 0
  
  if SERP_features.find("Jobs") >= 0:
    if len(content_formats["job"]) == 0:
      content_gaps["job"] += 1 # This means is an opportunity (is needed)

  return content_gaps