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<title>Google Ads to Start Hiding Some Search Query Data</title>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Who announced that search queries without a \"significant\" amount of data will no longer show in query reports?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Google"
}
},
{
"@type": "Question",
"name": "Who gave an example of a bank that was paying for clicks on a query that was actually a rap song?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Wil Reynolds"
}
},
{
"@type": "Question",
"name": "What is creating a different level of angst?",
"acceptedAnswer": {
"@type": "Answer",
"text": "proliferation of keywords"
}
},
{
"@type": "Question",
"name": "What was the initial reaction of paid search managers to the announcement?",
"acceptedAnswer": {
"@type": "Answer",
"text": "frustration and skepticism"
}
},
{
"@type": "Question",
"name": "What are we continuing to invest in new ways to do?",
"acceptedAnswer": {
"@type": "Answer",
"text": "share insights that enable advertisers to make critical business decisions"
}
},
{
"@type": "Question",
"name": "Where is a warning about the change in search terms appearing?",
"acceptedAnswer": {
"@type": "Answer",
"text": "account alerts section"
}
},
{
"@type": "Question",
"name": "When will search queries without a \"significant\" amount of data no longer show in query reports?",
"acceptedAnswer": {
"@type": "Answer",
"text": "September"
}
},
{
"@type": "Question",
"name": "Who felt they had less control over their accounts?",
"acceptedAnswer": {
"@type": "Answer",
"text": "managers"
}
},
{
"@type": "Question",
"name": "What is one of the reasons managers feel they have less control over their accounts?",
"acceptedAnswer": {
"@type": "Answer",
"text": "it wouldn\u2019t be quite the gut punch it seems to be"
}
},
{
"@type": "Question",
"name": "What did Google make changes to in order to protect user data?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Search Terms Report"
}
},
{
"@type": "Question",
"name": "What is an example of a manager\u0027s concern with Google\u0027s new search term rule?",
"acceptedAnswer": {
"@type": "Answer",
"text": "accounts they\u2019ve personally seen waste money"
}
},
{
"@type": "Question",
"name": "What is the immediate concern for paid search managers?",
"acceptedAnswer": {
"@type": "Answer",
"text": "industries that carry high CPCs footing the bill on search queries that are irrelevant"
}
},
{
"@type": "Question",
"name": "What kind of change is at play?",
"acceptedAnswer": {
"@type": "Answer",
"text": "deeper"
}
},
{
"@type": "Question",
"name": "What have many of Google\u0027s features in the past couple years focused on?",
"acceptedAnswer": {
"@type": "Answer",
"text": "automation options"
}
},
{
"@type": "Question",
"name": "What was the initial reaction of paid search managers to Google\u0027s decision to make exact match not exact?",
"acceptedAnswer": {
"@type": "Answer",
"text": "frustrated"
}
}
]
}
</script>
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