Created
September 5, 2020 03:59
-
-
Save hamletbatista/8992d3e8087aaa2bcc8220e1dc5f3b67 to your computer and use it in GitHub Desktop.
This file contains hidden or bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters.
Learn more about bidirectional Unicode characters
<title>Google Ads to Start Hiding Some Search Query Data</title> | |
<script type="application/ld+json"> | |
{ | |
"@context": "https://schema.org", | |
"@type": "FAQPage", | |
"mainEntity": [ | |
{ | |
"@type": "Question", | |
"name": "Who announced that search queries without a \"significant\" amount of data will no longer show in query reports?", | |
"acceptedAnswer": { | |
"@type": "Answer", | |
"text": "Google" | |
} | |
}, | |
{ | |
"@type": "Question", | |
"name": "Who gave an example of a bank that was paying for clicks on a query that was actually a rap song?", | |
"acceptedAnswer": { | |
"@type": "Answer", | |
"text": "Wil Reynolds" | |
} | |
}, | |
{ | |
"@type": "Question", | |
"name": "What is creating a different level of angst?", | |
"acceptedAnswer": { | |
"@type": "Answer", | |
"text": "proliferation of keywords" | |
} | |
}, | |
{ | |
"@type": "Question", | |
"name": "What was the initial reaction of paid search managers to the announcement?", | |
"acceptedAnswer": { | |
"@type": "Answer", | |
"text": "frustration and skepticism" | |
} | |
}, | |
{ | |
"@type": "Question", | |
"name": "What are we continuing to invest in new ways to do?", | |
"acceptedAnswer": { | |
"@type": "Answer", | |
"text": "share insights that enable advertisers to make critical business decisions" | |
} | |
}, | |
{ | |
"@type": "Question", | |
"name": "Where is a warning about the change in search terms appearing?", | |
"acceptedAnswer": { | |
"@type": "Answer", | |
"text": "account alerts section" | |
} | |
}, | |
{ | |
"@type": "Question", | |
"name": "When will search queries without a \"significant\" amount of data no longer show in query reports?", | |
"acceptedAnswer": { | |
"@type": "Answer", | |
"text": "September" | |
} | |
}, | |
{ | |
"@type": "Question", | |
"name": "Who felt they had less control over their accounts?", | |
"acceptedAnswer": { | |
"@type": "Answer", | |
"text": "managers" | |
} | |
}, | |
{ | |
"@type": "Question", | |
"name": "What is one of the reasons managers feel they have less control over their accounts?", | |
"acceptedAnswer": { | |
"@type": "Answer", | |
"text": "it wouldn\u2019t be quite the gut punch it seems to be" | |
} | |
}, | |
{ | |
"@type": "Question", | |
"name": "What did Google make changes to in order to protect user data?", | |
"acceptedAnswer": { | |
"@type": "Answer", | |
"text": "Search Terms Report" | |
} | |
}, | |
{ | |
"@type": "Question", | |
"name": "What is an example of a manager\u0027s concern with Google\u0027s new search term rule?", | |
"acceptedAnswer": { | |
"@type": "Answer", | |
"text": "accounts they\u2019ve personally seen waste money" | |
} | |
}, | |
{ | |
"@type": "Question", | |
"name": "What is the immediate concern for paid search managers?", | |
"acceptedAnswer": { | |
"@type": "Answer", | |
"text": "industries that carry high CPCs footing the bill on search queries that are irrelevant" | |
} | |
}, | |
{ | |
"@type": "Question", | |
"name": "What kind of change is at play?", | |
"acceptedAnswer": { | |
"@type": "Answer", | |
"text": "deeper" | |
} | |
}, | |
{ | |
"@type": "Question", | |
"name": "What have many of Google\u0027s features in the past couple years focused on?", | |
"acceptedAnswer": { | |
"@type": "Answer", | |
"text": "automation options" | |
} | |
}, | |
{ | |
"@type": "Question", | |
"name": "What was the initial reaction of paid search managers to Google\u0027s decision to make exact match not exact?", | |
"acceptedAnswer": { | |
"@type": "Answer", | |
"text": "frustrated" | |
} | |
} | |
] | |
} | |
</script> |
Sign up for free
to join this conversation on GitHub.
Already have an account?
Sign in to comment