Presentation: http://www.slideshare.net/vancura/source-code-typography
Dumb quotes (also known as straight quotes) are straight and vertical. Proper typography never uses straight quotes. They are left over from the age of typewriters and their only modern use is for coding.
Smart quotes (also known as curly quotes, typographer’s quotes or proper quotation marks) are either curved or sloped.
In American English, single quotes are used for quotes inside of quotes. In British English, this is usually reversed.
- Mac:
option] - Windows:
alt+0145 \u2018
- Mac:
optionshift+] - Windows:
alt+0146 \u2019
- Mac:
option[ - Windows:
alt+0147 \u201C
- Mac:
optionshift[ - Windows:
alt+0148 \u201D
“For once, maybe someone will call me ‘sir’ without adding, ‘you’re making a scene’.”
"Don't be dumb"
“You’re smart!”
- Mac:
option- - Windows:
alt+0150 \u2013
An unspaced en dash can be used in place of the word “through” when indicating a range of values, such as numbers, times and dates. For example, July 5th–9th.
It’s also used to show relationships between two things, such as a Boston–London flight.
May 28–June 4
It takes 2 to lie – one to lie and one to listen.
- Mac:
option; - Windows:
alt+0133 \u2026
- Mac:
option8 - Windows:
alt+0149 \u2022
\u2190
\u2192
\u2194
- Mac:
optiong - Windows:
alt+0169 \u00A9
- Mac:
option2 - Windows:
alt+0153 \u2122
- Mac:
optionshift8 - Windows:
alt+0176 \u00B0
\u00BD
\u00BC
\u2153
- Mac:
optionshift= - Windows:
alt+0177 \u00B1
\u00D7