Ideo Design Thinking Process

ideo_design_thinking_process.md

DESIGN THINKING

PHASES:

Inspiration

Frame the design challenge.

Sign of Success: 5 possible solutions in just a few minutes based on your challenge.

• What's the Problem? How Might [audience] do [action] in order to [goal] in [timeframe / constraints]

• Impact you want to have?

• Possible solutions?

• Constraints?

Interview

• Client
• Experts
• Audience

Define Audience

• Direct

• Peripheral

• Fans

• Skeptics

Analgous Inspiration: Where else can we look for the thing we're trying to accomplish

Activities to help you along the way:

• Observe Peers
• Collage/Draw (observe their thought process)

Immersion - Go there.

Ideation

Should Accomplish:

• How do I make sense of what I learned?
• How do I turn my learnings into an opportunity
• How do I prototype
• How do I know it's working?

Steps:

• Collect learnings (stickies) and group them
• Share stories
• Rank top 5 ideas
• Find themes (e.g. Women's needs)
• For each theme, create common insight statements (e.g. "Reliability drives routine")
• Create "How Might We" statements for each insight
• Brainstorm - generate a ton of ideas.
  • Defer judgment
  • Go for implausible ideas
  • Stay focused
  • One person at a time
  • Go for quanity
  • Group ideas
  • Draw them
  • Mash up
  • Compare ideas to your "How Might We"s
  • Vet them to your target audience

Prototype

• Storyboard the journey
• Role play
• Build it
• Business Model Canvas:
  • Key Partners
  • Key Activities (i.e.) what activities do our propositions require
  • Key Resources (e.g. distribution channels, customer relationships)
  • Key propositions (i.e. what problems are we helping to solve?)
  • Cost structure
  • Customer Relationships
  • Customer Segments (for whom are we creating value)
  • Channels (how do we reach people)
  • Revenue Streams (for what are we / our customers willing to pay)

Get Feedback

Integrate Feedback & Iterate

• Share feedback
• Synthesize
• Iterate
• Refine the idea, don't shoot for the perfect answer

IMPLEMENTATION

Live Prototyping

• What are you testing
• Logistics
• A/B test
• Iterate
• Capture Feedback

Roadmap

• Team
• Calendar
• Milestones
• Responsibilities / Accountability

Resource Assessment

• How to Distribute Your Solution,
• Partners Needed
• Capabilities (Skillsets) Necessary to Execute Solution

Build Partnerships

Ways to Grow

Four quadrants:

• New Offerings
• Existing Offerings
• New Users
• Existing Users

Where does your offering fall on the chart?

####Staff It

• Internal
• Exteral
• Funders

Fund It

• Grants
• Donations
• Crowd Funding
• Selling / Subscribing

Pilot

Longer term test of the idea on a smaller scale, with less iteration / variables

• How to differentiate from competition
• How to get customers
• Messaging
• Collect Feedback on How Well It Is Working

Pitch

Articulate the essence of your project :

• Context
• Elevator Pitch
• Why It's Different
• Call to Action
• Customized to each audience you are communicating with