We value our customers. By understanding peoples' goals, needs and their limitations. Everything we build and change, everything we do, we do for the people using our product.
We value quality. By taking due time, avoiding shortcuts, pacing ourselves. By being critical of what we do and by welcoming critique from others. We always leave our code base, processes and team better than we have found it.
We value responsibility. By taking charge of our objectives and priorities. By speaking our minds, by being honest and frank with each other. We are the change we want to see.
We value ownership. Instead of hiding behind processes, or driving relentlessly towards individual goals, we take ownership of the entire thing. We do that when things go right but also when things go wrong. No matter if they were in, or out of our control. No matter if that hurts and bruises our ego. It was never anyone else's fault, it was ours. We believe ownership is respect.
We value collaboration. By working together toward goals, in a horizontal structure with flexible leadership. We do not only share results with each other, but how we get there. We constantly reflect our thoughts, communication and behavior and how they bring everyone else forward. We win together, we lose together.
We value community. By curiously exploring what other people inside and outside this industry think, do and produce. We expose ourselves to all kinds of ideas and openly share our own views with others.
We value diversity, pluralism and freedom of choice. We think differences, not uniformity, in origin, circumstance and experience make people, the practice of software development and in the end, our product interesting. We believe it takes a diverse set of people to produce a product truly useful for everyone.
We value personal growth. By continuously learning about other people, technology, development methodologies and efforts. We are open minded, always evolving adventurers.