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Last active August 5, 2019 19:05
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Is this a good idea for a mobile app to teach people sustainability?

Thoughts / Background

  • There are only few people who care about climate change, sustainability, degrowth and the like.
  • Many facts about negative and positive behavior regarding "saving our planet" are unknown.
  • Most prefer easy reading and don't want to dig deep into knowledge about how the planet is being destroyed by ourselves.
  • Long articles with all the background facts and myths are not read by many.
  • When talking about "avoid flights, meat, plastic, big cars, ..." many people feel offended and go elsewhere.

The Idea

  • Provide a cost-free app for iOS and Android
  • present one short "knowledge" every day (or hints/information).
  • A push notification tells the user about the "info of the day"
  • Show only a teaser and a very short description, so everybody can read it "on-the-go"
  • Add photos, links to videos, blog posts, newspaper articles, ... providing more information
  • Provide links to companies with green products
  • Provide some categories where users can subscribe/unsubscribe
    • Sustainability, degrowth, minimalism
    • Climate change / CO2, travelling, commuting, heating/cooling
    • Food, nutrition, hygienic articles, health
    • Waste reduction, recycling, plastic alternatives
    • ...
  • Prepare texts which can be sent to politics ("please do something to protect/forbid/...")
  • Add some gamification like
    • collecting points for read articles (or just reading every days micro-post)
    • share a link with a ID where one can get famous for spreading the word
    • quiz for recent posts
    • ask questions ("what do you think politics should do to ...?")

How to finance this?

  • Get support from organizations (e.g. No Planet B)
  • ??? get money from placing links to green products ???
  • advertisement (hopefully showing "green" things)

Where does the content come from?

  • Invite people to add content or links
  • Internal rating and review of articles; maybe backed by scientist or NGOs
  • Should be translated in languages like German, French, Spanish, Portuguesh. Use machine-translation and let users help translating content?
  • TBD

Examples

  • Germany: Did you know that the drag doubles from 100 to 140 km/h? Think about the additional energy consumption while driving your car. Is it worth saving a few minutes while producing significantly more CO2?
  • TBD
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