11th Annual Developer Relations Survey:
- Abhimanyu Selvan from DigitalOcean
- Janaina Pilomia from NVIDIA
- Jonathan LeBlanc from TraceLink
- Lucy Jones from Lawson|Brooke
- Pachi Parra from Webcrumbs.org
- Sid Maestre from APIMatic
During the past 12 months, where did you work as a Developer Relations practitioner or perform functions directly related to developer relations? (Choose ALL that apply)
- Agency or Consulting company
- Company
- I took medical or parental leave during the past year
- I voluntarily left DevRel (Took a job outside DevRel, got promoted outside DevRel, retired, faced burnout)
- I was laid off during the past year.
- Independent or Freelance
- Organization (Not-for-profit, government, academia, etc.)
- I did not perform Developer Relations functions in the laast 12 months
- Other (please specify)
Which resources have been the most effective in supporting your professional development in developer relations? (Choose your top 3)
- Blogs
- Books
- Colleagues
- Conferences or Meetups
- In-house company training or workshops
- Industry Reports
- On the job
- Online DevRel communities
- Online education: Podcasts, webinars, newsletters, videos, etc.
- Peers
- Post-secondary education
- Social media
Which of these activities do you spend the most time on in your most recent DevRel role? (Choose your top 5)
- Advocacy - liaison with developers and deliver feedback to internal teams
- Content development - Education - videos, workshops, tutorials, webinars, etc.
- Content development - Marketing - blogs, websites, marketing materials
- Content development - Technical - Docs, Getting Started Guides, etc.
- Content production
- Customer success
- Data collection and reporting
- Developer Experience - SDK creation, API governance, Developer tools, etc.
- Events - Attending
- Events - Booth Management
- Events - Organizing your own (conferences, workshops, etc.)
- Events - Public speaking
- Events - Sponsoring
- Internal company relations
- Managing champion or ambassador programs
- Managing online communities
- Managing program and team
- Marketing and outreach
- Product development
- Research / Staying up to date
- Sales support
- Social media
- Strategy and planning
- Support - answering support tickets, forum questions
- External - customers or users of our product or service
- External - ISVs, partners, integrators
- Internal - users or teams employed by our organization who use our product or service
- Internal - we support the productivity of our organization's development teams
- Not sure
- N/A
- CEO
- CTO
- DevOps
- Engineering
- Innovation
- Marketing
- Not sure
- Product
- Revenue / Growth
- Sales
- Success
- Support
- N/A
- Other (please specify)
Which of these functions are represented on your organization's DevRel team(s)? (Choose ALL that apply)
- Community Managers
- Community Ops
- Developer Advocates
- Developer Educators
- Developer Experience Engineers
- Developer Marketing
- Evangelists
- Events Managers
- Integration Engineers
- Product Development
- Product Marketing
- Technical Support
- Technical Writers
- Other (please specify)
- Founders / C-level
- Directors / Team Heads
- Engineering teams
- Product teams
- Marketing teams
- Sales teams
- Not sure
- Other (please specify)
| Daily | Weekly | Monthly | Quarterly | Annually | Never | N/A |
|---|
- C-Level
- Customer Success
- DevOps
- Engineering
- Marketing
- Product
- Revenue / Growth
- Sales
- Support
- Advocates or Champions
- Customers
- Developer community members (Stack Overflow, GitHub, etc.)
- Forum users (own, Discord, Slack, Reddit, etc.)
- Newsletter / alert signups
- Partners
- Product Managers / Product Decision Makers
- Social channel followers (ie., Twitter, LinkedIn, YouTube, etc.)
- Trial users
- N/A
- Other (please specify)
- Action taken in a repository, like GitHub
- Community tool metrics
- Content creation, like publishing blogs, newsletters, or YouTube videos
- Event attendance - online
- Knowledge sharing, like answering questions on Reddit or Stack Overflow
- Percentage of API calls
- Posts created in your own community chat apps, like Discord or Slack
- Product usage
- Replies or reactions to others' posts in community chat apps, like Discord or Slack
- Resource usage - docs reviewed, code copied
- Social media activity, like publishing, commenting, liking, sharing, or retweeting
- Website usage, like content bookmarks or views
- Other (please specify)
- Build and nurture a developer community
- Drive awareness and adoption of our products/services
- Drive brand awareness
- Drive engagement of our product(s)
- Drive sales and grow our pipeline
- Find new channels to market
- Gather feedback and input on our products/services
- Get code contributions
- Provide education and support for developers
- Reduce churn rate and risk
- Simplify or reduce the cost of support
- Support internal developers / engineers
- Not sure
- N/A
- Other (please specify)
- Active users
- API calls
- Budget
- Churn reduction rate
- Churn/Customers left
- Code contributions
- Content engagement
- Content produced
- Customer satisfaction (CSAT)
- Developer satisfaction (NPS)
- DevRel leads
- Document downloads or views
- New product feature identification
- New program members
- Newsletter signups
- Product downloads
- Reduction in support calls
- Revenue generated
- Revenue influenced
- Sales
- Site visits
- Social media activity
- Time to 'Hello World"
- Total program members
- We don't measure our program
- Website Activity
- Other (please specify)
- N/A
- Attracting new developers
- Continuous content creation - marketing/other
- Continuous content creation - technical
- Engaging and retaining developers
- Generating revenue
- Hiring - Community staff
- Hiring - Marketing staff
- Hiring - Technical staff
- Ineffective or lack of tools to manage our program
- Insufficient budget
- Insufficient internal support
- Insufficient training in developer relations
- Limitations with our product(s)
- Proving the business impact of developer relations
- Scaling marketing and outreach to developers
- Scaling support teams
- Using AI tools to support our program
- Other (please specify)
- N/A
Which of these tactics have been most effective for your marketing/ outreach to attract new developers? (Choose your Top 3)
- Advertising
- Content Marketing (blog posts, case studies, ebooks, etc.)
- Email campaigns
- Engaging with online tech communities or forums
- Events - Attending
- Events - Organizing your own conferences, workshops, etc.
- Events - Public speaking
- Events - Sponsoring
- Hackathons and contests
- Influencer engagements
- N/A
- Newsletter (third party)
- Newsletters (yours)
- Partnerships (i.e., technology/integration, support, channel/solution)
- Sales / Business Development team
- SEO / PPC
- Social media
- University outreach
- Webinars
- Other (please specify)
Which of these online channels have been the most effective in reaching and communicating with your developer community? (Choose your Top 3)
- Branded Developer portal (i.e.: company.com/developer)
- Code Project
- Company Website
- dev.to
- Discord
- Discourse
- GitHub
- Hacker News
- Hacker Noon
- Hashnode
- Intercom
- Medium
- Slack
- Stack Overflow
- TD;LR
- TikTok
- Twitch
- YouTube
- Other (please specify)
- N/A
How often does your developer program conduct developer experience and friction audits to review the developer journey of your products and services?
- Annually
- Quarterly
- Monthly
- Irregularly
- Never
- Other (please specify)
Most developer research suggests that Documentation is the most significant factor for developers deciding to use a tool. On a scale of 1 to 5, does your company put enough resources into creating and maintaining your Documentation?
(5 being excellent and 1 being poor)
- AlphaDocs
- Apiary
- APIMatic
- Code Hike
- Confluence
- Contentful
- Docusaurus
- Drupal
- Gatsby
- GitHub Pages / Jekyll
- Home Grown (custom CMS)
- Hugo
- Markdown
- Mintlify
- Notion
- Postman
- Readme
- ReadTheDocs
- Redocly / Redoc
- Sphinx
- Theneo
- Treblle
- WordPress
- Other (please specify)
- None of the above
Do you offer SDKs or libraries as part of your developer experience? If so, how are they built? (Choose ALL that apply)
- Commercial SDK generator (i.e., APIMatic, LibLab)
- Open-source SDK generator (i.e., OpenAPI Generator)
- Our community builds them
- We handcraft them ourselves
- We don’t offer SDKs, but we are considering offering them in the future
- We don’t offer SDKs, and have no plans to offer them in the future
- Other (please specify)
- Not sure
- Analyzing developer community feedback
- Automating documentation generation
- Automating repetitive tasks (e.g., scheduling, email outreach, etc.)
- Competitive landscaping
- Conducting sentiment analysis on social media
- Content generation - image and video
- Content generation - text, audio transcription, code, etc.
- Content production
- Enhancing code suggestions and completions
- Managing developer support with chatbots
- Personalizing developer outreach
- Strategic or market research
- I do not use AI in my work
- Other (please specify)
Which specific generative AI tools do you currently use or plan to use in your DevRel work? (Choose ALL that apply)
- ChatGPT (OpenAI)
- DALL-E (OpenAI)
- Discord Bots (e.g., MEE6)
- GitHub Copilot
- Google Gemini
- IBM Watson Assistant
- Microsoft Designer
- Midjourney
- Perplexity
- ReadMe
- Repl.it Ghostwriter
- Slack Bots (e.g., Slackbot, Meekan)
- Stable Diffusion
- SwaggerHub
- Whisper AI
- LLaMA
- Other (please specify)
- None of the above
What are the biggest challenges in selecting and getting approval to use generative AI tools for your developer program? (Choose your Top 3)
- Addressing security concerns
- Assessing tool effectiveness
- Availability of training and support
- Ensuring accuracy of output
- Ensuring data security
- Finding suitable tools
- Managing costs (usage and budget approval for seats)
- Navigating the internal approvals process
- Proving the value and ROI to stakeholders
- Receiving adequate support and training
- Regulatory compliance
- Seamless integration with existing systems
- We don't use generative AI tools
- Other (please specify)
What do you believe are the biggest challenges for the practice of Developer Relations? (Choose your Top 3)
- A formalized way of working together for the practice, within the DevRel community
- Awareness of the impact Developer Relations brings to an organization
- Awareness of the practice
- Burnout / mental health issues
- I'm not sure
- Lack of career paths
- Lack of common definitions
- Lack of education and and training for the role
- Proving impact and ROI with data and metrics
- Recruiting people into the practice
- Respect and credibility for the role
- Other (please specify)