test_customer_segment.feature

Feature: Customer Segmentation
    As a retail business
    In order to personalize marketing strategies
    I want to segment customers based on their attributes and behavior

    Scenario: Label customers as premium if they are between 19 and 60 and made high past purchases
        Given a customer is <age> years old
        And the customer has <income_level> income
        And the customer has made high past purchases
        When the segmentation process is executed
        Then the customer should be labeled as premium
        Examples:
            | income_level | age |
            | low          | 19  |
            | low          | 35  |
            | medium       | 28  |
            | high         | 42  |
            | high         | 60  |


    Scenario: Label customers as premium if they are between 19 and 60 and have high income
        Given a customer is <age> years old
        And the customer has high income
        And the customer has made <purchases_level> past purchases
        When the segmentation process is executed
        Then the customer should be labeled as premium
        Examples:
            | purchases_level | age |
            | low             | 19  |
            | low             | 35  |
            | medium          | 28  |
            | high            | 42  |
            | high            | 60  |


    Scenario: Label customers as premium if they are above 60, have high income and made high past purchases
        Given a customer is <age> years old
        And the customer has high income
        And the customer has made high past purchases
        When the segmentation process is executed
        Then the customer should be labeled as premium
        Examples:
            | age |
            | 61  |
            | 70  |
            | 99  |
            | 42  |
            | 60  |

    Scenario: Label customers as basic if they do not meet the above requirements
        Given a customer is <age> years old
        And the customer has <income_level> income
        And the customer has made <purchases_level> past purchases
        When the segmentation process is executed
        Then the customer should be labeled as basic
        Examples:
           | age | income_level | purchases_level |
           | 18  | low          | low             |
           | 17  | high         | high            |
           | 28  | low          | medium          |
           | 42  | medium       | low             |
           | 60  | medium       | high            |