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hornbeck/gist:1076540

Created July 11, 2011 19:04
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Toyota Way Quote
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"At the most fundamental level, Toyota's leaders see the company as a vehicle for adding value to customers, society, the community, and its associates. This is not naive political mumbo jumbo. It's real. It goes back to the founder, Sakichi Toyoda, and his desire to invent power looms to make life simpler for women in the farming community in which he grew up. It continued when Sakichi asked his son Kiichiro Toyoda to make his own contribution to the world by starting an automobile company. It is imprinted in all of Toyota's leaders today. It sets the foundation for all the other principles." - Jeffrey K. Liker, The Toyota Way Fieldbook
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