Use OS specific package manager. Names of the packages may vary per distro/OS

pkg_install.yml

---
- hosts: all
  sudo: True
  tasks:
    # Load a variable file based on the OS type, or a default if not found.
    - include_vars: "{{ item }}"
      with_first_found:
        - "{{ ansible_distribution }}.yml"
        - "{{ ansible_os_family }}.yml"
        - "default.yml"
    - action: '{{ pkg_mgr }} name={{ item }} state=latest'
      with_items: packages

ubuntu.yml

pkg_mgr: apt
packages:
  - bash
  - screen
  - curl