- Personalized features. Currency, language, country specific deals, taxes, or delivery options are changed based on user's location.
- Registering provides value to users. For example a "Free Trial" button communicates a clear benefit, but a "Register" button doesn't. Unnecessary registration is avoided.
- Transparent pricing. Prices are clearly displayed. There are no hidden costs or surprises in the terms.
- Pages don't refresh automatically. Users can get confused if new content is uploaded suddenly, for example on news websites.
- Sample content. For example there is a sample newsletter next to a newsletter sign up form.