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YouGov API

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Searching

Request

Headers: Accept: application/json, text/plain, / Referer: https://yougov.co.uk/profiler

URL Format: https://yougov.co.uk/profileslite/search/profiles_json/[text]

URL Example: https://yougov.co.uk/profileslite/search/profiles_json/gua

Response

[{
    "id": "bae245ad-a904-11e1-9412-005056900141",
    "thing_name": "The Guardian",
    "thing_label": "The Guardian",
    "thing_uuid": "bae245ad-a904-11e1-9412-005056900141",
    "thing_type": "Newspaper",
    "thing_url": "The_Guardian",
    "thumbnail": "https:\/\/d3pdz4xx1kmjm6.cloudfront.net\/images\/thumbnails\/162\/thumbnail_16135.jpg?h=160"
}, {
    "id": "bffeddcb-a904-11e1-9412-005056900141",
    "thing_name": "Guacamole",
    "thing_label": "Guacamole",
    "thing_uuid": "bffeddcb-a904-11e1-9412-005056900141",
    "thing_type": "Dish",
    "thing_url": "Guacamole",
    "thumbnail": "https:\/\/d3pdz4xx1kmjm6.cloudfront.net\/images\/thumbnails\/1635\/thumbnail_163446.jpg?h=160"
}, {
    "id": "bdf85f62-a904-11e1-9412-005056900141",
    "thing_name": "The Guardian",
    "thing_label": "The Guardian",
    "thing_uuid": "bdf85f62-a904-11e1-9412-005056900141",
    "thing_type": "Website",
    "thing_url": "The_Guardian_(Website)",
    "thumbnail": "https:\/\/d3pdz4xx1kmjm6.cloudfront.net\/images\/thumbnails\/998\/thumbnail_99736.png?h=160"
}, {
    "id": "c08a2dbe-a904-11e1-9412-005056900141",
    "thing_name": "Guava",
    "thing_label": "Guava",
    "thing_uuid": "c08a2dbe-a904-11e1-9412-005056900141",
    "thing_type": "Fruit",
    "thing_url": "Guava",
    "thumbnail": "https:\/\/d3pdz4xx1kmjm6.cloudfront.net\/images\/thumbnails\/1850\/thumbnail_184936.jpg?h=160"
}, {
    "id": "6a566fa0-195d-11e4-9a9a-005056900141",
    "thing_name": "Guardians of the Galaxy",
    "thing_label": "Guardians of the Galaxy",
    "thing_uuid": "6a566fa0-195d-11e4-9a9a-005056900141",
    "thing_type": "Movie",
    "thing_url": "Guardians_of_the_Galaxy",
    "thumbnail": "https:\/\/d3pdz4xx1kmjm6.cloudfront.net\/images\/thumbnails\/20140801\/b9c5f0000e345586b3657062f654903a.jpg?h=160"
}, {
    "id": "ba9277f3-a904-11e1-9412-005056900141",
    "thing_name": "Guards! Guards!",
    "thing_label": "Guards! Guards!",
    "thing_uuid": "ba9277f3-a904-11e1-9412-005056900141",
    "thing_type": "Fiction Book",
    "thing_url": "Guards_Guards",
    "thumbnail": "https:\/\/d3pdz4xx1kmjm6.cloudfront.net\/images\/thumbnails\/96\/thumbnail_9502.jpg?h=160"
}, {
    "id": "bb0b0379-a904-11e1-9412-005056900141",
    "thing_name": "The Guardian Weekly",
    "thing_label": "The Guardian Weekly",
    "thing_uuid": "bb0b0379-a904-11e1-9412-005056900141",
    "thing_type": "Magazine",
    "thing_url": "Guardian_Weekly",
    "thumbnail": "https:\/\/d3pdz4xx1kmjm6.cloudfront.net\/images\/thumbnails\/20140317\/cd1021154e19023b64b8fd062f180ca8.jpg?h=160"
}, {
    "id": "bb3101fc-a904-11e1-9412-005056900141",
    "thing_name": "The Guardian Mobile",
    "thing_label": "The Guardian Mobile",
    "thing_uuid": "bb3101fc-a904-11e1-9412-005056900141",
    "thing_type": "Mobile Application",
    "thing_url": "The_Guardian_Mobile",
    "thumbnail": "https:\/\/d3pdz4xx1kmjm6.cloudfront.net\/images\/thumbnails\/thumbnail_24396.jpg?h=160"
}, {
    "id": "bdd59509-a904-11e1-9412-005056900141",
    "thing_name": "Charlie Brooker's blog with The Guardian",
    "thing_label": "Charlie Brooker's blog with The Guardian",
    "thing_uuid": "bdd59509-a904-11e1-9412-005056900141",
    "thing_type": "Website",
    "thing_url": "Charlie_Brookers_blog_with_The_Guardian",
    "thumbnail": "https:\/\/d3pdz4xx1kmjm6.cloudfront.net\/images\/thumbnails\/953\/thumbnail_95225.png?h=160"
}, {
    "id": "bad06b64-a904-11e1-9412-005056900141",
    "thing_name": "Guatemala",
    "thing_label": "Guatemala",
    "thing_uuid": "bad06b64-a904-11e1-9412-005056900141",
    "thing_type": "World Place",
    "thing_url": "Guatemala",
    "thumbnail": "https:\/\/d3pdz4xx1kmjm6.cloudfront.net\/images\/thumbnails\/20131127\/0294a07051a55842d8e049affe9ab852.jpg?h=160"
}
]

Querying

Request

Headers: Accept: application/json, text/plain, / Referer: https://yougov.co.uk/profiler

URL: https://yougov.co.uk/opi/search/profiles_json_by_url/Daily_Mail

Response

[
    {
        "id": "b9ce64a1-a904-11e1-9412-005056900141",
        "thing_label": "Daily Mail",
        "thing_name": "Daily Mail",
        "thing_type": "Newspaper",
        "thing_url": "Daily_Mail",
        "thing_uuid": "b9ce64a1-a904-11e1-9412-005056900141",
        "thumbnail": "https://d3pdz4xx1kmjm6.cloudfront.net/images/thumbnails/10/thumbnail_936.jpg?h=160"
    }
]

Fetch Details

Request

Headers: Accept: application/json, text/plain, / Referer: https://yougov.co.uk/profiler

URL: https://o-images.yougov.co.uk/json/bb323a61-a904-11e1-9412-005056900141

Response

{
  "status" : 200,
  "search" : {
    "label" : "Daily Mail",
    "title" : "Customers of Daily Mail",
    "subject_size" : 10712,
    "date_time" : "2014-11-08T22:32:57.107Z"
  },
  "data" : {
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      }, {
        "label" : "25-39",
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      } ],
      "gender" : [ {
        "label" : "Female",
        "zscore" : 2.9438283971901664
      }, {
        "label" : "Male",
        "zscore" : -2.9438283971901664
      } ],
      "social_grad" : [ {
        "label" : "ABC1",
        "zscore" : 5.643471149713758
      }, {
        "label" : "C2DE",
        "zscore" : -5.625535443590444
      } ],
      "region" : [ {
        "label" : "South Coast",
        "zscore" : 3.0013165209294277
      }, {
        "label" : "East Anglia",
        "zscore" : 2.976988420385912
      }, {
        "label" : "London",
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      }, {
        "label" : "North East",
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        "label" : "West Country",
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      }, {
        "label" : "The Borders",
        "zscore" : -0.45501161052266476
      }, {
        "label" : "Wales",
        "zscore" : -1.7849931125657665
      }, {
        "label" : "Yorkshire",
        "zscore" : -2.3501799620664268
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        "label" : "Northern Scotland",
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      "income" : [ {
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        "label" : "£125 to £499",
        "zscore" : 0.7880242305502235
      }, {
        "label" : "Less than £125",
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      "professional_interests" : [ {
        "label" : "Advertising/Marketing/Public Relations",
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        "label" : "Travel and Hospitality",
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        "entity" : "bb749acd-a904-11e1-9412-005056900141"
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        "label" : "Finance",
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        "entity" : "bb6d6ebe-a904-11e1-9412-005056900141"
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        "label" : "Business",
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      }, {
        "label" : "Media and Publishing",
        "zscore" : 1.0702255335964876,
        "entity" : "bb74c1a3-a904-11e1-9412-005056900141"
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        "label" : "Police and Emergency Services",
        "zscore" : 1.003251183420346,
        "entity" : "bb74c1ac-a904-11e1-9412-005056900141"
      }, {
        "label" : "Consumer Goods",
        "zscore" : 0.8981730947636702,
        "entity" : "bb74c1a0-a904-11e1-9412-005056900141"
      }, {
        "label" : "Accounting",
        "zscore" : 0.881248570889723,
        "entity" : "bb73d74c-a904-11e1-9412-005056900141"
      }, {
        "label" : "Insurance",
        "zscore" : 0.7105767402481374,
        "entity" : "bb73d776-a904-11e1-9412-005056900141"
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    },
    "lifestyle" : {
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        "zscore" : 7.123279452997273,
        "entity" : "bb797cb8-a904-11e1-9412-005056900141"
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        "label" : "Gardening",
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        "label" : "People Watching",
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      "sports" : [ {
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    }
  }
}
@shafiahmed

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commented Jun 3, 2017

The url (https://o-images.yougov.co.uk/json/b9ce64a1-a904-11e1-9412-005056900141.json?cache=1416235880761) in the FetchDetails returns 404 error. Would you please provide the correct URL?

@iaincollins

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commented Oct 7, 2018

Looks like they changed the URLs, I've updated the gist.

You can see what these are by sniffing network requests in the browser made when going to https://yougov.co.uk/profiler

@jfowler-dc

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commented Mar 27, 2019

Just checking to see if you know if the route paths have changed again?

Looks to me like they might have as https://yougov.co.uk/profiler redirects to https://yougov.co.uk/ratings/overview/popularity

I might be wrong, but just wanted to see if you had any thoughts.

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