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| - simple | |
| - public over private | |
| - personal vanity | |
| - internet is global | |
| - permalinks | |
| - one important item per page | |
| - don't break the browser | |
| - don't wanker in technology | |
| - a medium is not a grande | |
| - break convention for your users | |
| - no useless widgets | |
| - nobody changes the defaults | |
| - level up | |
| - invaluable tool | |
| - use it yourself | |
| - make it a game | |
| - make decisions not options | |
| - incomplete is often worse than not at all | |
| - power users aren't normal users | |
| - don't listen to your users |
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