gistfile1.txt

function submenu_reorder_form_alter(&$form, $form_state) {
   //todo check form_state and verify this is a submenu_reorder
   foreach (element_children($form['menu_items']) as $id) {
      $title = $form['menu_items'][$id]['link_title']['#markup'];
      $form['menu_items'][$id]['link_title']['#markup'] = '<a href="www.google.com">'. $title . '</a>';
    }
}