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Created June 26, 2018 20:15
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Product Management 101
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curriculum.md

Product Management 101

Week 0. Introduction to Course

  • Objectives
  • Content. Lectures, tasks, the final project
  • Prerequisites
  • Task 0. Survey. Online products exposure. Career focus

Week 1. Introduction to Product Management

  • Online vs. conventional products
  • Product development. Technology innovation speed, production costs, communication complexity
  • Product management. Linear vs. iterative vs. fuzzy process
  • Product manager. Multidisciplinary skill set
  • Task 1. ...

Week 2. Strategic Role of Product Management

  • Product development. Problem, market, business, design, engineering, marketing, distribution
  • Product lifecycle. Introduction, growth, maturity, decline
  • Product vs. project management. Vision, strategy, scope, backlog
  • Minimum viable product manager. Technology, business, UX. Feasibility, valuability, usability
  • Task 2. ...

Week 3. Technology Skill Set

  • Technology stack. Languages, operation systems, databases
  • System architecture. Multitier & distributed applications
  • Online request lifecycle
  • Limitations. Data storage, computing power, network latency & throughput, energy efficiency
  • Trends. Machine learning, artificial intelligence, internet of things
  • Task 3. ...

Week 4. Business Skill Set for Launch

  • Product evolution. Product planning, roadmaps. Evolution challenges
  • Market analysis. Target groups, segmentation. Network effects, sharing economy
  • Competitive analysis. No competition. Startup death zone
  • Sustaining vs. disruptive innovation
  • Business models. Business model canvas, lean canvas
  • Project management. Waterfall vs. agile process. Scrum, kanban. Estimates
  • Task 4. ...

Week 5. Business Skill Set for Growth

  • Marketing vs. growth
  • Product marketing. Paid, owned & earned media. Virality
  • Monetization. Pricing strategies, freemium
  • Impact modelling. Metrics, unit economics
  • Funnel optimization. Split testing, cohort analysis
  • Task 5. ...

Week 6. User Experience Skill Set for Launch

  • Customer research. Qualitative vs. quantitative methods
  • Business model testing. Minimum viable product, hypothesis validation
  • Customer experience. Goal-oriented design. Customer journey map, user story map
  • User interface. Visual, haptic, voice, motion tracking, zero UI
  • Platforms. Platform shift, mobile-first vs. mobile-only
  • Task 6. Prototyping. ...

Week 7. User Experience Skill Set for Growth

  • Customer satisfaction. Kano model, feature creep
  • User engagement. Hook model. User onboarding
  • Trends. Consumerization, customization, personalization
  • Task 7. ...

Weeks 8-10. Final Project

  • Result delivery. Blog posts
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