This is a tiny content strategy framework focused on goals, messages, and branding. This is not a checklist. Use what you need and scrap the rest. Rewrite it or add to it. These topics should help you get to the bottom of things with clients and other people you work with.
There’s more to come, and I’d love to hear what you think. Give me feedback on Twitter (@nicoleslaw) or by email (nicole@nicolefenton.com). We all benefit from sharing our ideas and creating standards. Onward.