Outline of Social Media Product Design

The Social Setup.docx

 
The Social Set-Up
Integrate. Optimize. Connect. 
About:
      The social set-up service provides our customer with pages on three social media accounts (Facebook, LinkedIn, Google+), a social media hub, a company blog, a Google Reader RSS Feed, registry to search-engine listings, and website widgets. 

Goal: 
      Launch your business onto multiple social platforms to increase your company’s SEO. 

Why:
      Each social media site your business is signed up to will serve as an inbound link; the more you have linking to your business, the better your SEO. If you update your social media pages regularly search engines are forced to come back and index your updated page. 
      By maintaining this activity, search engines will come back to collect data. Keywords you use are ranked so when someone searches particular phrases (ex. “ontario bakery,” “local leukemia charity”) your business will rank higher in the results.
•	
•	Maximize a limited marketing budget
•	Expand the customer relationship beyond sales
•	Sustain exceptional customer service
•	Create a culture 
•	Ensure full utilization of resources
•	Shift from defense to offense
•	Bring HQ closer to your customers
•	Promote lateral sharing of best practices

51% of people actually found user-generated content more important than the opinions of their friends and family.


Basic Services:

Social Media Hub: 
(provides RSS listings from)

Facebook – Gain consumers and brand personality
Connects your business to potential customers socially through postings

Features:
•	Personal Page Setup/Update
•	Business Page Setup/Update  315 x 851 
•	Custom Applications

Conversational marketing allows you to convert consumers into customers. Facebook has 900 million users to form relationships with.

LinkedIn – Build your business amongst other businesses
Connects your business to other businesses professionally 

Features:
•	Personal Page Setup/Update
•	Business Page Setup/Update

Build the professionalism of your company. Connect and re-connect with past, present and potential clients to grow a web of professional relationships

Google+ - Get found by those close to your business
Connects potential customers to your business.

Features:
•	Business Page Setup
•	Google+ Local Setup

Your company is displayed on Google maps as a business - inquiries through Google now prioritize local results. 




Blogs – Create content to share to social media outlets

Features:
•	(Wordpress or blog.website.com)

Benefits:
•	Great indexing from search engines (when tagged appropriately)
•	Share your generated content directly to media streams
•	Businesses that blog average 55% more website visitors than those that don't

Google Reader
Features:
•	Industry-Related blog Set-Up
Benefits
•	Complimentary to Blog articles
•	Keep up-to-date on industry related information

Additional Services

Angel Services
$200 a month (4weeks) - $50 a week
20 hours of Angel Services (refreshed monthly)
Fb posts (2 hours)  Blog posts (4 hours)   
Media Post (allow 1 day)	Blog Post (allow 2-3 days to deliver)
0 posts	5 posts (20 hours)
2 posts (4 hours) 	4 posts (16 hours)
4 posts (8 hours)	3 posts (12 hours)
6 posts (12 hours)	2 posts (8 hours)
8 posts (16 hours)	1 post (4 hours)
10 posts (20 hours)	0 posts 

Additional post fees: 
$25 for FB
$40 for Blog



PRICING

Basic - For those who are unfamiliar with social media and are in need of assistance.

$200 set-up Facebook Setup
LinkedIn Setup
Google+ Setup
Social RSS Setup
Google Reader Setup
Free 15 hours of Angel Service

Complete - For those who are familiar with social media and are serious in flourishing their leads.

$200 set-up + Angel Service $200 a month (4weeks) - $50 a week
Same setup as basic +
20 hours of Angel (refreshed monthly)
Posting, Engagement & Management
Ad Advertising (Google, Facebook)
Contests & Promotions

Additional costs incurred for advertising campaigns.




General Required Information:
First
Last
Email
Your Job Title
Company Name
Industry
Website
Company Address
Company Size (employees)
Postal Code
Province
City/Town
Phone Number
Year your business was founded
9 Digit GST/HST Code (yellow pages)

About your business:
_________________
_________________

Photos
1 landscape cover photo, 1 logo, and 3 general business images
1 personal image

Facebook Specific
3 articles (blog posts/service pricing/website) you’d like to promote via Facebook tabs


Setup
social@<website>.com

FACEBOOK
Personal Page Setup/Update
o	Transfer admin off personal account and onto social account
o	Links to business page

Business Page Setup/Update
o	Timeline Profile and Landscape Photo
•	Smaller Logo Image and Larger Landscape image
•	“Overflow” edit.
o	Custom Applications
•	Set up 3 apps directly on your Facebook page which link to important pieces of information you’d like to showcase (blog posts/pricing/promotions)
*If a preferred “about us” is prepared will use it


LINKEDIN
Personal Page Setup/Update
•	Professional photo required
•	Custom URL 

Company Page Setup
•	Detailed “about us”
•	List of services or products you provide
*collaboration may be needed to complete information (link employees)

GOOGLE+
Personal Google+ Account
•	Google Reader RSS Feed Set-up with industry related blogs
•	Properly connect with your business pages

Google Pages Company Set-up
•	Full set-up consistent with Facebook profile

Google+ Local Listing
•	Pin your business on Google Maps
•	Complete page set-up

SEO Listings
•	Have your company listed on local listings on Yellow Pages, Yelp!, Google, & Brownbook.
•	All of your pages will link to your other social media pages as well as your website.

Additional:
Discount to our upcoming seminars on Facebook, LinkedIn, and Google+ strategy