A simple example of setting-up dynamic "rooms" for socket.io clients to join

client.js

// set-up a connection between the client and the server
var socket = io.connect();

// let's assume that the client page, once rendered, knows what room it wants to join
var room = window.location.hash;

socket.on('connect', function() {
   // Connected, let's sign-up for to receive messages for this room
   socket.emit('room', room);
});

socket.on('message', function(data) {
   console.log('Incoming message:', data);
});

server.js

whatroom = "living";

// attach Socket.io to our HTTP server
io = socketio.listen(server);

// handle incoming connections from clients
io.sockets.on('connection', function(socket) {
    // once a client has connected, we expect to get a ping from them saying what room they want to join
    socket.on('room', function(room) {
        socket.join(room);
        whatroom = room
    });
});

// now, it's easy to send a message to just the clients in a given room

io.sockets.in(whatroom).emit('message', 'what is going on, party people?');

// this message will NOT go to the client defined above
io.sockets.in('foobar').emit('message', 'anyone in this room yet?');