point of comparison

point of comparison

It helps to shift the point of comparison. 

- Instead of comparing up against the ideal, compare down to baseline—the current reality for customers. 
- How do we make the call to say what we have is good enough and move on?
- How do customers solve this problem today, without this feature? What’s the frustrating workaround 
that this feature eliminates? How much longer should customers put up with something that doesn’t 
work or wait for a solution because we aren’t sure if design A might be better than design B?

Seeing that our work so far is better than the current alternatives makes us feel better about 
the progress we’ve made. This motivates us to make calls on the things that are slowing us down. 
It’s less about us and more about value for the customer. It’s the difference between 
“never good enough” and “better than what they have now.” We can say “Okay, this isn’t perfect, 
but it definitely works and customers will feel like this is a big improvement for them.”

- Decide When to Stop, shape up: stop running in circles and ship work that matters - book