Branding

gistfile1.txt

Step 1 - Name Generation
- develop naming brief & plan, considering target market, desired brand attributes, etc.
- Condect name-storming sessions to generate up to 20-50 names

Step 2 - Online Search & Shortlist
- conduct online trademark & url search on the names generated
- evaluate and shortlist 10-12 names based on naming brief and trademark, url availability

Step 3 - Name Refinement & Selection
- based on search results, fine tune names if required
- further select 3-5 names for final consideration
- final evaluation name selection & registration

Imprtant Considerations for Naming
Overcoming subjectivity
There is no magical "right" name
Determine decision makers and manage them proactively and cleverly
 - explain the naming approach/process
 - seek their approval on the naming brief

Identify and control akk key customer touchpoints
PR
Social Media
Direct Marketing

branding
- iconized namecards
- launch collateral materials
- power point presentations

Keybranding
 - Create a differentiated product/customer experience
 - create launch event/promotion to generate curiosity/word-of-mouth
 - PR