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Created June 6, 2013 02:07
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Neil Patel - Outsource traffic
... then you'll dig this, because here are 3 ways you can do it.
Outsourcing Strategy #1: If you don't have time to write blog posts, you can go to http://jobs.problogger.net and post that you're looking for ghostwriters.
You'll get anywhere from 20 to 30 applicants and you should be able to find at least 2 or 3 awesome ones. Offer them 15 to 25 dollars to research and ghostwrite blog posts for you... and then publish them on your blog under your name.
Within days you'll notice your traffic going up, especially if you use my content-promotion strategies covered previously. This is an immediate and HUGE time saving strategy.
Outsourcing Strategy #2: Go to your local college and look for marketing interns. (Most colleges have internship departments and you can ask them for a student who is studying marketing as their major.)
Once you have them on board, teach them about your industry and have them read all of the blogs within your market (or at least the big ones).
Then have them start commenting on any new blog post that competitors are releasing or news sites publish about the sector you are in. When doing so they shouldn't be mentioning your company name, but instead adding value to the conversation.
Also, when doing this, they should put your name as the person leaving the comment and your company's website URL.
Over time this will build relevant traffic to your website. You should be able to pay the intern minimum wage for this.
Outsourcing Strategy #3: Another way to build up your traffic without much labor is through Hootsuite.
If you have an intern who is helping you out, you can have them schedule Facebook and Twitter posts for the whole week or even monthly.
Ideally you shouldn't do monthly as you want to post fresh information, but scheduling your Facebook posts and tweets a week in advanced is effective.
I typically have my intern schedule 1 to 2 Facebook posts a day. These are either related to analytics or business.
A few times a week I also have them schedule random quotes of wisdom as they tend to go viral on Facebook.
As for Twitter they schedule at least 3 tweets to go out each day:
- 1 link to an article related to the industry I am in.
- 1 quote related to business content as I am trying to build up a following of entrepreneurs.
- And 1 tweet about something random/funny.
This has been a HUGE help toward building my audience. Now when I tweet or Facebook share something related to my company, it attracts a LOT more eyeballs than before my intern started this process.
And Hootsuite makes it really easy for her to schedule it all out for me :)
(By the way, most companies have a hard time devoting the resources to get stuff like this done. If you're interested in outside help, see http://neilpatel.com)
Talk soon,
Neil
PS -- I tried a "rapid fire" style of writing for this email and just jumped right in. Do you like that format?
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