Skip to content

Instantly share code, notes, and snippets.

@jamesoshea

jamesoshea/google_workshop_20190712.md

Last active August 12, 2019 17:19
Show Gist options
  • Star 0 You must be signed in to star a gist
  • Fork 0 You must be signed in to fork a gist
  • Save jamesoshea/e66ccf71696fd13b2f0d0b88d997647f to your computer and use it in GitHub Desktop.
Save jamesoshea/e66ccf71696fd13b2f0d0b88d997647f to your computer and use it in GitHub Desktop.
Download ZIP
A summary of the Business Model Innovation and Storytelling workshop I went to
Raw
google_workshop_20190712.md

Business Model Innovation and Storytelling

A Google Workshop, 12th August 2019

Main Topics

  • Empathise
  • Problem Definition
  • Brainstorming
  • Prototype
  • Test / Storytelling

1. Empathise

  • Find a pain point to solve
  • Create a persona around this

2. Problem Definition

  • Must be very narrow

3. Brainstorming

  • Should be structured
  • From the problem definition, ask the question "Why?" 5 times
  • Create a "point of view" - an extremely focused problem which can be solved by the business.
  • If you can't solve it, branch of from one of the WHY questions with another answer.
  • Solve the problem with a series of "How might we?" questions and answers.

4. Prototyping

  • Iterate business model ideas, focusing on Who, the What, the How, and the Value.
  • Create a business model triangle for each

5. Storytelling

  • Fake it, then make it. Use mockups, like booking.com sending booking by fax initially
  • This gauges demand and lets you test hypotheses
  • Can also build demand during this step
  • Focus on users and investors
  • 3 aims: triggering emotions, conveying facts, and generating attention

Drivers for new businesses

External
  • Timing: new regulations (e-scooters in Berlin), cultural values (the sharing economy) or technologies (lots) can come about.
  • Enablers: for example, open-source projects or conceptual breakthroughs
Internal
  • New product ideas
  • New business models: SaaS, multi-sided platforms, entire ecosystems

Examples of New Business Models

  • Hilti - an industrial tool/equipment manufacturer. Instead of selling tools, they began providing a subscription service to construction companies. This takes care of maintenance, storage, tracking and possible theft.

  • Flixbus - a bus company that only owns one bus. They partner with local transportation providers, but themselves provide a platform with marketing, sales, ticketing, route planning, and more.

Key Takeaways

Don't look for a solution to a problem. Start with a solution/technology and find use cases.

Target a niche, and then move outwards.

90% of business model innovations are recombinations of existing models.

Further Reading

Sign up for free to join this conversation on GitHub. Already have an account? Sign in to comment