#File Naming Conventions
##Minimum
ClientName-Project-Title.ai
Which would look like this:
Cultivar-Brochure-DrinkUp.ai
##Rounds
For each design round, add:
Cultivar-Brochure-DrinkUp-R1.ai
Cultivar-Brochure-DrinkUp-R2.ai
Cultivar-Brochure-DrinkUp-R3.ai
##Options
To indicate different options or concepts:
Cultivar-Brochure-DrinkUp-R1-Option1.ai
Cultivar-Brochure-DrinkUp-R1-Option2.ai
Cultivar-Brochure-DrinkUp-R1-Option3.ai
or if there is a distinguishing title that can be given:
Cultivar-Brochure-DrinkUp-R1-ConceptTitle.ai
Cultivar-Brochure-DrinkUp-R1-ConceptTitle.ai
Cultivar-Brochure-DrinkUp-R1-ConceptTitle.ai
To indicate different design directions within the same concept:
Cultivar-Brochure-DrinkUp-R1-Option1a.ai
Cultivar-Brochure-DrinkUp-R1-Option1b.ai
Cultivar-Brochure-DrinkUp-R1-Option1c.ai
##Versions
Versions are always pre-determined in the scope. To differentiate between versions, do the following:
If the version difference is arbitrary (i.e. a small price difference on an email):
Cultivar-Brochure-DrinkUp-v1-R1.ai
Cultivar-Brochure-DrinkUp-v2-R1.ai
Cultivar-Brochure-DrinkUp-v3-R1.ai
If the version difference has a distinguishing factor:
Cultivar-Brochure-DrinkUp-Dallas-R1.ai
Cultivar-Brochure-DrinkUp-Houston-R1.ai
Cultivar-Brochure-DrinkUp-Boston-R1.ai
##Web
Website files should be structured with hierarchy like this:
01-Cultivar-Web-Home.ai
02-Cultivar-Web-About.ai
03-Cultivar-Web-Location.ai
04-Cultivar-Web-Contact.ai
For variations of the same page, like rollovers, dropdowns, or modals:
01a-Cultivar-Web-Home-Modal.ai
01b-Cultivar-Web-Home-Dropdown.ai
01c-Cultivar-Web-Home-Lightbox.ai
For responsive sites, add the screen size:
01-Cultivar-Web-Home-Large.ai
01-Cultivar-Web-Home-Medium.ai
01-Cultivar-Web-Home-Small.ai
If the file is time-related like a monthly email campaign, use YYYY-MM:
Cultivar-Email-2013-08-DrinkUp-R1.ai
##Proofs
You only need to add PROOF to a file name if you need to safeguard a client/printer from using it as a final file:
Cultivar-Brochure-DrinkUp-R1-PROOF.pdf
##Deliverables
For files sent to a client:
Folder Name:
Cultivar-Brochure-DrinkUp-Delivered-2014-08-24
Folder Contents:
Cultivar-Brochure-DrinkUp-R12-editable.ai
Cultivar-Brochure-DrinkUp-R12-outline.ai
Cultivar-Brochure-DrinkUp-R12-PRINT.pdf
Cultivar-Brochure-DrinkUp-R12-PROOF.pdf
+ Fonts Folder
+ Links Folder
Use sub-folders differentiate projects within the final deliverables folder:
Sub-Folder Name:
Brochure (contains folder contents above)
Sub-Folder Name:
Envelope (contains folder contents above)
Delivered Zip File Name: Cultivar-Brochure-DrinkUp-Delivered-2014-08-24