gistfile1.txt

RECOMMENDATION	GRADE		TYPE	PRIORITY
Defer parsing of JavaScript	
61%
JS	High
What does this mean?
414.4KiB of JavaScript is parsed during initial page load. Defer parsing JavaScript to reduce blocking of page rendering.

http://www.swellbottle.com/wp-content/plugins/revslider/rs-plugin/js/jquery.themepunch.tools.min.js?ver=4.6.5 (86.8KiB)
http://www.swellbottle.com/wp-includes/js/jquery/jquery.js?ver=1.11.1 (85.7KiB)
http://www.swellbottle.com/wp-content/plugins/revslider/rs-plugin/js/jquery.themepunch.revolution.min.js?ver=4.6.5 (80.4KiB)
http://d39a0qhkyd7cmy.cloudfront.net/js/swell.js?ver=4.1 (41.6KiB)
http://www.swellbottle.com/wp-content/plugins/wonderplugin-gridgallery/engine/wonderplugingridlightbox.js?ver=1.3 (39.8KiB)
http://use.typekit.net/rvx5rep.js (20.1KiB)
http://www.swellbottle.com/wp-content/plugins/wonderplugin-gridgallery/engine/wonderplugingridgallery.js?ver=1.3 (10.5KiB)
http://www.swellbottle.com/wp-content/plugins/custom-facebook-feed-pro/js/cff-scripts.js?10&ver=1.8 (9.0KiB)
http://www.swellbottle.com/ (8.3KiB of inline JavaScript)
http://d39a0qhkyd7cmy.cloudfront.net/js/modernizer.js?ver=4.1 (7.9KiB)
http://www.swellbottle.com/wp-content/plugins/woocommerce/assets/js/jquery-blockui/jquery.blockUI.min.js?ver=2.60 (6.3KiB)
http://www.swellbottle.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.2.1 (5.5KiB)
http://www.swellbottle.com/wp-content/plugins/ajax-load-more/core/js/ajax-load-more.min.js?ver=1.1 (4.8KiB)
http://www.swellbottle.com/wp-content/plugins/theme-my-login/modules/ajax/js/ajax.js?ver=4.1 (1.8KiB)
http://www.swellbottle.com/wp-includes/js/wp-ajax-response.min.js?ver=4.1 (1.6KiB)
http://www.swellbottle.com/wp-content/plugins/woocommerce/assets/js/frontend/add-to-cart.min.js?ver=2.2.11 (1.3KiB)
http://www.swellbottle.com/wp-content/plugins/woocommerce/assets/js/jquery-cookie/jquery.cookie.min.js?ver=1.3.1 (1.2KiB)
http://www.swellbottle.com/wp-content/plugins/woocommerce/assets/js/frontend/cart-fragments.min.js?ver=2.2.11 (1.2KiB)
http://www.swellbottle.com/wp-content/plugins/woocommerce/assets/js/frontend/woocommerce.min.js?ver=2.2.11 (636B)


Specify image dimensions	
F (35)
50%
Images	High
What does this mean?
The following image(s) are missing width and/or height attributes.

http://d39a0qhkyd7cmy.cloudfront.net/home/logo.png (Dimensions: 349 x 111)
http://d39a0qhkyd7cmy.cloudfront.net/wp-content/uploads/2014/10/fastcompany.png (Dimensions: 148 x 80)
http://d39a0qhkyd7cmy.cloudfront.net/wp-content/uploads/2014/10/instyle.png (Dimensions: 112 x 80)
http://d39a0qhkyd7cmy.cloudfront.net/wp-content/uploads/2014/10/oprah.png (Dimensions: 55 x 80)
http://d39a0qhkyd7cmy.cloudfront.net/wp-content/uploads/2014/10/today.png (Dimensions: 69 x 80)
http://d39a0qhkyd7cmy.cloudfront.net/wp-content/uploads/2014/10/vogue.png (Dimensions: 112 x 80)
http://d39a0qhkyd7cmy.cloudfront.net/wp-content/uploads/2015/01/column_peridot.jpg (Dimensions: 363 x 508)
http://d39a0qhkyd7cmy.cloudfront.net/wp-content/uploads/2015/01/column_rougecroc.jpg (Dimensions: 363 x 508)
http://d39a0qhkyd7cmy.cloudfront.net/wp-content/uploads/2015/01/column_yellowzinc.jpg (Dimensions: 363 x 508)
http://d39a0qhkyd7cmy.cloudfront.net/wp-content/uploads/2015/01/ellenlogo.png (Dimensions: 106 x 80)
http://www.swellbottle.com/wp-content/plugins/wonderplugin-gridgallery/engine/skins/default/lightbox-close.png (Dimensions: 32 x 32)
http://www.swellbottle.com/wp-content/plugins/wonderplugin-gridgallery/engine/skins/default/lightbox-next.png (Dimensions: 32 x 32)
http://www.swellbottle.com/wp-content/plugins/wonderplugin-gridgallery/engine/skins/default/lightbox-prev.png (Dimensions: 32 x 32)


Leverage browser caching	
D (60)
61%
Server	High
What does this mean?
The following cacheable resources have a short freshness lifetime. Specify an expiration at least one week in the future for the following resources:

http://d39a0qhkyd7cmy.cloudfront.net/wp-content/uploads/2014/12/cart.png (expiration not specified)
http://www.swellbottle.com/wp-content/plugins/revslider/images/dummy.png (expiration not specified)
http://www.swellbottle.com/wp-content/plugins/wonderplugin-gridgallery/engine/skins/default/lightbox-close.png (expiration not specified)
http://www.swellbottle.com/wp-content/plugins/wonderplugin-gridgallery/engine/skins/default/lightbox-next.png (expiration not specified)
http://www.swellbottle.com/wp-content/plugins/wonderplugin-gridgallery/engine/skins/default/lightbox-prev.png (expiration not specified)
http://www.google-analytics.com/ga_exp.js?utmxkey=32883435-2&utmx=&utmxx=&utmxtime=1424707392931 (30 seconds)
http://a.adroll.com/j/roundtrip.js (5 minutes)
http://use.typekit.net/rvx5rep.js (10 minutes)
http://js-agent.newrelic.com/nr-515.min.js (1 hour)
http://stats.g.doubleclick.net/dc.js (2 hours)
http://www.google-analytics.com/analytics.js (2 hours)