http://www.west-wind.com/weblog/posts/2011/May/02/ASPNET-GZip-Encoding-Caveats

Gzip

/// <summary>
/// Determines if GZip is supported
/// </summary>
/// <returns></returns>
public static bool IsGZipSupported()
{
    string AcceptEncoding = HttpContext.Current.Request.Headers["Accept-Encoding"];
    if (!string.IsNullOrEmpty(AcceptEncoding) &&
            (AcceptEncoding.Contains("gzip") || AcceptEncoding.Contains("deflate")))
        return true;
    return false;
}

/// <summary>
/// Sets up the current page or handler to use GZip through a Response.Filter
/// IMPORTANT:  
/// You have to call this method before any output is generated!
/// </summary>
public static void GZipEncodePage()
{
    HttpResponse Response = HttpContext.Current.Response;

    if (IsGZipSupported())
    {
        string AcceptEncoding = HttpContext.Current.Request.Headers["Accept-Encoding"];

        if (AcceptEncoding.Contains("deflate"))
        {
            Response.Filter = new System.IO.Compression.DeflateStream(Response.Filter,
                                        System.IO.Compression.CompressionMode.Compress);
            Response.Headers.Remove("Content-Encoding");
            Response.AppendHeader("Content-Encoding", "deflate");
        }
        else
        {
            Response.Filter = new System.IO.Compression.GZipStream(Response.Filter,
                                        System.IO.Compression.CompressionMode.Compress);
            Response.Headers.Remove("Content-Encoding");
            Response.AppendHeader("Content-Encoding", "gzip");
        }

    }
}

new_gist_file

protected void Page_Load(object sender, EventArgs e)
{            
    WebUtils.GZipEncodePage();

    Entry = WebLogFactory.GetEntry();

    var entries = Entry.GetLastEntries(App.Configuration.ShowEntryCount, "pk,Title,SafeTitle,Body,Entered,Feedback,Location,ShowTopAd", "TEntries");
    if (entries == null)
        throw new ApplicationException("Couldn't load WebLog Entries: " + Entry.ErrorMessage);

    this.repEntries.DataSource = entries;
    this.repEntries.DataBind();

}