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Feature Sample from Acxiom Data Collected Category
01. Personal Identifiers / 01. Name / Name (001)
01. Personal Identifiers / 02. Address / Address (022) / Urbanicity
01. Personal Identifiers / 10. Other Identifiers / Abilitec - Consumer
Address Link 16 byte (006)
01. Personal Identifiers / 10. Other Identifiers / Provider Unique
Identifier - Household (006)
03. Personal Property or Buying Activity|Interest / 20. Vehicle
Information / Vehicle Identifier - Year|Make|Model|VIN (002) / Fuel
Type
03. Personal Property or Buying Activity|Interest / 57. Lifestyle Interest
/ Internet Access (001)
03. Personal Property or Buying Activity|Interest / 76. Inferences-
Models / Real Property Address (002) / Household - Home Estimated
Change In Last 12 Months - Regulation B (003)
10. Inferences / 76. Inferences-Models / Vehicle Future In-Market:
Segment - Non-Luxury Full-Size SUV (002)
10. Inferences / 76. Inferences-Models / Vehicle In-Market: Electric -
New Lucid Motors (001)
10. Inferences / 76. Inferences-Models / Vehicle In-Market: New Audi
S5 (002)
10. Inferences / 76. Inferences-Models / Vehicle In-Market: New
Chevrolet Traverse (002)
10. Inferences / 76. Inferences-Models / Vehicle In-Market: New
Honda Civic (002)
10. Inferences / 76. Inferences-Models / Vehicle In-Market: New Kia
Seltos (001)
10. Inferences / 76. Inferences-Models / Vehicle In-Market: New
Mercedes-Benz A-Class (002)
10. Inferences / 76. Inferences-Models / Vehicle In-Market: New Ram
1500 (001)
10. Inferences / 76. Inferences-Models / Vehicle In-Market: New Volvo
S90
10. Inferences / 76. Inferences-Models / Vehicle In-Market: Segment -
New Non-Luxury Mid-Size CUV (001)
10. Inferences / 76. Inferences-Models / Vehicle Loyalty: Make -
Dodge Unspecified
10. Inferences / 76. Inferences-Models / Vehicle Loyalty: Make -
Porsche Super Loyalist
10. Inferences / 76. Inferences-Models / Vehicle Loyalty: Segment -
Luxury Traditional Sub-Compact Car Nomad
10. Inferences / 76. Inferences-Models / Vehicle Loyalty: Segment -
Wagon Loyalist
10. Inferences / 76. Inferences-Models / Vehicle Owner: Make - Rank
for Owning - Ram Truck
10. Inferences / 76. Inferences-Models / Vehicle Owner: Rank for
Owning - BMW Z4
10. Inferences / 76. Inferences-Models / Vehicle Owner: Rank for
Owning - Ford Edge
10. Inferences / 76. Inferences-Models / Vehicle Owner: Rank for
Owning - Jeep Gladiator
10. Inferences / 76. Inferences-Models / Vehicle Owner: Rank for
Owning - Mercedes Benz S Class
10. Inferences / 76. Inferences-Models / Vehicle Owner: Rank for
Owning - Toyota Prius C
10. Inferences / 76. Inferences-Models / Vehicle Owner: Segment -
Rank for Owning - Non-Luxury Full-Size 3/4-1 Ton Van
10. Inferences / 78. Inferences-Financial Information / Income -
Household - $250k+
10. Inferences / 78. Inferences-Financial Information / Prosperity Index
- Household / Prosperity Index - Household - Assignment Level
10. Inferences / 79. Inferences-Buying Activity Behavior / Vehicle In-
Market: Used to New - Used vehicle owners likely to purchase - New
non-Luxury (001)
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