Created
April 15, 2024 22:20
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Acxiom Data Collected Features with at Least 3 Levels of Hierarchy
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top_level top_plus_1 count | |
01. Personal Identifiers 01. Name 13 | |
02. Address 73 | |
04. Phone|Fax 16 | |
05. Email 17 | |
09. Personal Identifiers 4 | |
10. Other Identifiers 120 | |
02. Personal Characteristics 03. Date of Birth|Age|Gender 10 | |
11. Personal Attributes 3 | |
13. Ethnicity|Religion 1 | |
15. Household Information 10 | |
16. Child Date of Birth|Age|Gender 1 | |
17. Financial Information 9 | |
66. Buying Activity Behavior-General 1 | |
78. Inferences-Financial Information 1 | |
03. Personal Property or Buying Activity|Interest 15. Household\nInformation 8 | |
17. Financial\nInformation 6 | |
18. Charitable Donor\n 1 | |
20. Vehicle\nInformation 8 | |
22. Real Property 38 | |
57. Lifestyle Interest\n 54 | |
60. Buying Activity\nBehavior-Apparel 3 | |
63. Buying Activity\nBehavior-Books and Magazines 1 | |
66. Buying Activity\nBehavior-General 30 | |
76. Inferences-\nModels 25 | |
05. Internet Activity 55. Internet Activity 1 | |
08. Employment Information 14. Occupation|Employment 11 | |
09. Education Information 12. Education 2 | |
10. Inferences 57. Lifestyle Interest 3 | |
76. Inferences-Models 1571 | |
77. Inferences-Email Information 7 | |
78. Inferences-Financial Information 134 | |
79. Inferences-Buying Activity Behavior 119 | |
80. Inferences-Insurance 7 | |
11. Sensitive Information 13. Ethnicity|Religion 15 |
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