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July 6, 2023 18:48
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| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BUY A MOBILE PHONE AT A CARRIER RETAIL STORE | |
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| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BUY A MOBILE PHONE AT AN ELECTRONIC SPECIALTY STORE | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BUY A MOBILE PHONE AT A CARRIER KIOSK | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BUY A MOBILE PHONE AT A RETAIL STORE | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BUY A MOBILE PHONE AT A DEPARTMENT STORE | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO DISCONTINUE LAND LINE PHONE SERVICE IN FAVOR OF WIRELESS SERVICE | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BUY A MOBILE PHONE AT A SPECIALTY STORE | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BUY A MOBILE PHONE AT A SPECIALTY RETAIL STORE | |
| A CODE THAT REPRESENTS THE RACE OF THE SECOND INDIVIDUAL IN THE HOUSEHOLD | |
| A CODE THAT REPRESENTS THE RACE OF THE HOUSEHOLD | |
| A CODE THAT IDENTIFIES THE RELIGIOUS BELIEFS | |
| A CODE THAT IDENTIFIES THE SPOKEN LANGUAGES | |
| A CODE THAT IDENTIFIES AN ETHNICITY GROUP | |
| A CODE THAT IDENTIFIES ETHNICITY | |
| A CODE THAT REPRESENTS THE PROPENSITY RANKING TO SWITCH CELL PHONE PROVIDERS | |
| INDICATES A REGULAR VISA CARD WAS USED TO MAKE PURCHASE | |
| A CODE THAT IS USED TO PREDICT THE CONSUMER PREFERENCE TO DAYTIME TV ADVERTISING | |
| A CODE THAT IDENTIFIES THE HOUSEHOLDS USE OF A REGULAR AMERICAN EXPRESS CREDIT CARD | |
| A CODE THAT IS USED TO PREDICT THE CONSUMER PREFERENCE TO OUTDOOR ADVERTISING | |
| INDICATES GREEN LIVING BEHAVIOR BY HOUSEHOLDS THAT ARE LIVING ENVIRONMENTALLY FRIENDLY | |
| A CODE THAT IS USED TO PREDICT THE CONSUMER PREFERENCE TO YELLOW PAGES ADVERTISING | |
| A CODE THAT IS USED TO PREDICT THE CONSUMER PREFERENCE TO MAGAZINE ADVERTISING | |
| A CODE THAT IDENTIFIES THE PROPENSITY MODEL SCORE DESIGNED TO REPRESENT A HOUSEHOLDS LIKELIHOOD TO MAKE PURCHASES VIA THE PHONE | |
| A CODE THAT IS USED TO PREDICT THE CONSUMER PREFERENCE TO CELL PHONE ADVERTISING | |
| A CODE THAT IS USED TO PREDICT THE CONSUMER PREFERENCE TO INTERNET ADVERTISING | |
| A CODE THAT INDICATES THE LIKELIHOOD A CONSUMER RELIES PRIMARILY ON CASH TRANSACTIONS AND HAS NO FORMAL BANKING RELATIONSHIPS | |
| INDICATES POSSESSION OF ONE OR MORE TYPES OF CREDIT CARDS IN A HOUSEHOLD | |
| A CODE THAT IDENTIFIES THE PROPENSITY MODEL SCORE DESIGNED TO REPRESENT A HOUSEHOLDS LIKELIHOOD TO MAKE PURCHASES VIA THE INTERNET | |
| A CODE THAT IDENTIFIES THE PROPENSITY MODEL SCORE DESIGNED TO REPRESENT A HOUSEHOLDS LIKELIHOOD TO MAKE PURCHASES VIA THE MAIL | |
| A CODE THAT IS USED TO PREDICT THE CONSUMER PREFERENCE TO PRIMETIME TV ADVERTISING | |
| A CODE THAT IS USED TO PREDICT THE CONSUMER PREFERENCE TO RADIO ADVERTISING | |
| A CODE THAT IS USED TO PREDICT THE CONSUMER PREFERENCE TO NEWSPAPER ADVERTISING | |
| A CODE THAT REPRESENTS THE INCOME RANGE OF A YOUNGER RELATIVE (ADULT-CHILD 2) OF THE PERSON ON THE CLIENT RECORD | |
| A CODE THAT REPRESENTS THE TWO-YEAR AGE RANGE OF A YOUNGER RELATIVE (ADULT-CHILD 1) OF THE PERSON ON THE CLIENT RECORD | |
| A CODE THAT REPRESENTS THE HIGHEST KNOWN EDUCATION OF THE INDIVIDUAL'S NAME APPEARING ON THE CUSTOMER INPUT FILE | |
| A CODE THAT REPRESENTS THE NET WORTH OF A YOUNGER RELATIVE (ADULT-CHILD 1) OF THE PERSON ON THE CLIENT RECORD | |
| GENDER OF THE PRIMARY PERSON OF THE HOUSEHOLD | |
| EMAIL ADDRESS IS AVAILABLE | |
| A CODE THAT REPRESENTS THE INCOME RANGE OF A YOUNGER RELATIVE (ADULT-CHILD1) OF THE PERSON ON THE CLIENT RECORD | |
| THE STATE OF RESIDENCE CODE OF A YOUNGER RELATIVE (ADULT-CHILD 1) OF THE PERSON ON THE CLIENT RECORD | |
| INDICATES THAT THE IBE FAMILY TIES RELATIVES? DATA ELEMENT INFORMATION IS AVAILABLE FOR THE PERSON ON THE CLIENT RECORD | |
| THE STATE OF RESIDENCE CODE OF A YOUNGER RELATIVE (ADULT-CHILD 2) OF THE PERSON ON THE CLIENT RECORD | |
| GENDER OF THE INDIVIDUAL'S NAME APPEARING ON THE CUSTOMER'S INPUT FILE | |
| A CODE THAT REPRESENTS THE NET WORTH OF A YOUNGER RELATIVE (ADULT-CHILD 2) OF THE PERSON ON THE CLIENT RECORD | |
| VZW REGION CODE | |
| A CODE THAT REPRESENTS THE TWO-YEAR AGE RANGE OF A YOUNGER RELATIVE (ADULT-CHILD 2) OF THE PERSON ON THE CLIENT RECORD | |
| INDICATOR IF HOUSEHOLD IS A RENTER OF RESIDENCE | |
| GENDER OF HEAD OF HOUSEHOLD | |
| MARITAL STATUS OF HEAD OF HOUSEHOLD | |
| OCCUPATION OF HEAD OF HOUSEHOLD | |
| INDICATOR IF HOUSEHOLD IS OWNER OF RESIDENCE | |
| EDUCATION LEVEL OF HEAD OF HOUSEHOLD | |
| INDICATES IF MORE THAN ONE FAMILY LIVES AT A MULTI/SINGLE DWELLING | |
| SPECIFIES THE SPECIFY TYPE OF HOME PROPERTY | |
| TOTAL LENGTH OF TIME A HOUSEHOLD MEMBER HAS LIVED AT CURRENT ADDRESS | |
| ESTIMATED MARKET RANGE VALUE OF THE HOME | |
| INDICATES IF A PHONE IS IN THE HOUSEHOLD | |
| THE ACTUAL MARKET VALUE OF THE HOME THIS DATA IS PROVIDED BY REAL PROPERTY SOURCE ONLY | |
| A MATCH INDICATOR THAT DEFINES NUMBER OF YEARS LIVED AT CURRENT ADDRESS | |
| THE NIELSON MARKETING CODE | |
| A MATCH INDICATOR THAT DEFINES OCCUPANT LEVEL IN THE HOUSEHOLD | |
| HOUSEHOLD IS OWNER OR RENTER OCCUPIED | |
| SPECIFIES THE YEAR THE HOME PROPERTY WAS ACTUAL BUILT | |
| THE ACTUAL LENGTH OF RESIDENCY | |
| INDICATES ADULT FEMALES IN HOUSEHOLD BETWEEN THE AGE OF 65 TO74 | |
| INDICATES ADULT MALES IN HOUSEHOLD BETWEEN THE AGE OF 65 TO 74 | |
| BIRTH DATE OF INDIVIDUAL ON INPUT FILE | |
| AGE OF THE 2ND INDIVIDUAL IN THE HOUSEHOLD | |
| AGE OF THE INDIVIDUAL APPEARING IN INCREMENTS OF 2 YEARS ON INPUT FILE | |
| BIRTHDATE OF THE 2ND INDIVIDUAL IN THE HOUSEHOLD | |
| A MATCH INDICATOR THAT DEFINES ADULT RANGES PRESENT IN HOUSEHOLD | |
| INDICATES AN INTEREST IN A BROAD AREA OF LIVING | |
| INDICATES SOMEONE INTERESTED IN CAREER OPPORTUNITIES | |
| INDICATES SOMEONE IN THE HOUSEHOLD HAS AN INTEREST IN ENTERING SWEEPSTAKES/CONTESTS | |
| INDICATES SOMEONE IN THE HOUSEHOLD HAS AN INTEREST IN BOATING/SAILING | |
| INDICATES SOMEONE IN THE HOUSEHOLD HAS AN INTEREST IN WATCHING AUTO/MOTORCYCLE RACING AS A SPECTATOR SPORT | |
| INDICATES SOMEONE IN THE HOUSEHOLD HAS A GENERAL INTEREST IN COOKING | |
| INDICATES SOMEONE IN THE HOUSEHOLD HAS AN INTEREST IN FISHING | |
| INDICATES SOMEONE IN THE HOUSEHOLD HAS AN INTEREST IN CONSUMER ELECTRONICS | |
| INDICATES SOMEONE IN THE HOUSEHOLD IS INTERESTED IN READING MAGAZINES | |
| INDICATES SOMEONE IN THE HOUSEHOLD HAS AN INTEREST IN HOME FURNISHING/DECORATING | |
| INDICATES SOMEONE IN THE HOUSEHOLD HAS AN INTEREST IN RECREATIONAL VEHICLES | |
| INDICATES SOMEONE IN THE HOUSEHOLD HAS AN GENERAL INTEREST IN COLLECTING | |
| INDICATES INTEREST GROUPING OF ELECTRONICS/COMPUTERS GROUP ELEMENTS | |
| INDICATES INTEREST GROUPING OF OUTDOORS GROUP ELEMENTS | |
| INDICATES SOMEONE IN THE HOUSEHOLD HAS AN INTEREST IN PHOTOGRAPHY | |
| INDICATES SOMEONE IN THE HOUSEHOLD HAS AN INTEREST IN GARDENING | |
| INDICATES SOMEONE IN THE HOUSEHOLD HAS AN INTEREST IN MUSIC PLAYERS SUCH AS; PLAYER, CASSETTE TAPE, MP3 ETC | |
| INDICATES SOMEONE IN THE HOUSEHOLD HAS AN INTEREST IN GOURMET COOKING | |
| INDICATES SOMEONE IN THE HOUSEHOLD HAS AN INTEREST IN HOME IMPROVEMENT | |
| INDICATES SOMEONE IN THE HOUSEHOLD HAS AN INTEREST IN PARENTING | |
| INDICATES INTEREST GROUPING OF COOKING/FOOD GROUP ELEMENTS | |
| INDICATES SOMEONE IN THE HOUSEHOLD IS INTERESTED IN NASCAR | |
| INDICATES SOMEONE IN THE HOUSEHOLD HAS AN INTEREST IN COMPUTER GAMES | |
| INDICATES SOMEONE IN THE HOUSEHOLD IS AN AVID LISTENER OF MUSIC | |
| INDICATES SOMEONE IN THE HOUSEHOLD IS INTERESTED IN THEATER/PERFORMING ART | |
| INDICATES SOMEONE IN THE HOUSEHOLD HAS A GENERAL INTEREST IN READING | |
| INDICATES SOMEONE IN THE HOUSEHOLD HAS AN INTEREST IN HOME STEREO | |
| INDICATES INTEREST GROUPING OF HOME IMPROVEMENT GROUP ELEMENTS | |
| INDICATES SOMEONE IN THE HOUSEHOLD IS INTERESTED IN FINE ARTS, SUCH AS PAINTING, SCULPTING, FILMING, ARCHITECTURE, LITERATURE OR TEXTILES | |
| INDICATES SOMEONE IN THE HOUSEHOLD HAS AN INTEREST IN SEWING/KNITTING/NEEDLEWORK | |
| INDICATES A COLLECTIBLE GROUPING | |
| INDICATES SOMEONE IN THE HOUSEHOLD HAS AN INTEREST IN TRAVELING DOMESTICALLY | |
| INDICATES INVESTING/FINANCE GROUPING | |
| INDICATES SOMEONE IN THE HOUSEHOLD HAS AN INTEREST IN HUNTING | |
| INDICATES SOMEONE IN THE HOUSEHOLD HAS AN INTEREST IN HIS/HER COMMUNITY AND/OR CHARITABLE ORGANIZATIONS | |
| INDICATES SOMEONE IN THE HOUSEHOLD HAS PURCHASED FOR CHILDREN'S ITEM TO SHOW HE/SHE HAS AN INTEREST IN CHILDREN | |
| INDICATES SOMEONE IN THE HOUSEHOLD HAS AN INTEREST IN OWNING OR ACTUALLY OWNS A CAT | |
| INDICATES SOMEONE IN THE HOUSEHOLD HAS AN INTEREST IN OWNING OR ACTUALLY OWNS OTHER PETS | |
| INDICATES SOMEONE IN THE HOUSEHOLD HAS AN INTEREST IN PERSONAL INVESTMENT | |
| INDICATES SOMEONE IN THE HOUSEHOLD HAS AN INTEREST IN RIDING HORSES | |
| INDICATES SOMEONE IN THE HOUSEHOLD IS INTERESTED IN FASHION TRENDS | |
| INDICATES SOMEONE IN HOUSEHOLD HAS INTEREST IN DOING-IT-THEMSELVES FOR HOME IMPROVEMENTS | |
| INDICATES INTEREST GROUPING OF TRAVEL GROUP ELEMENTS | |
| INDICATES SOMEONE IN THE HOUSEHOLD HAS AN INTEREST IN COMPUTERS | |
| INDICATES INTEREST GROUPING OF EXERCISE/HEALTH GROUP ELEMENTS | |
| INDICATES SOMEONE IN THE HOUSEHOLD HAS AN INTEREST IN BOARD GAMES AND PUZZLES | |
| INDICATES SOMEONE IN THE HOUSEHOLD IS INTERESTED IN CURRENT AFFAIRS/POLITICS | |
| INDICATES INTEREST GROUPING OF READING GROUP ELEMENTS | |
| INDICATES INTEREST GROUPING OF SPORTS GROUP ELEMENTS | |
| INDICATES SOMEONE IN THE HOUSEHOLD HAS AN INTEREST IN ENVIRONMENTAL OR WILDLIFE ISSUES | |
| INDICATES SOMEONE IN THE HOUSEHOLD HAS AN INTEREST IN HEALTH OR MEDICAL FIELD | |
| INDICATES SOMEONE IN THE HOUSEHOLD HAS AN INTEREST IN WATCHING MOVIES AT HOME | |
| INDICATES SOMEONE IN THE HOUSEHOLD HAS AN INTEREST IN DIETING AND OR LOSING WEIGHT | |
| INDICATES INTEREST GROUPING OF MOVIE/MUSIC GROUP ELEMENTS | |
| INDICATES SOMEONE IN THE HOUSEHOLD HAS AN INTEREST IN CRAFTS | |
| INDICATES SOMEONE IN THE HOUSEHOLD HAS AN INTEREST IN WOODWORKING | |
| INDICATES SOMEONE IN THE HOUSEHOLD HAS AN INTEREST IN LOW FAT COOKING | |
| THE DMA (DESIGNATED MARKET AREA) CODE IS A GROUPING OF COUNTIES COVERED BY A SPECIFIC GROUP OF TELEVISION STATIONS | |
| FIRST NAME OF PRIMARY PERSON OF HOUSEHOLD | |
| THE LONGITUDE CODE FOR AN ADDRESS | |
| STATE CODE OF THE HOUSEHOLD ADDRESS | |
| ZIP CODE OF THE HOUSEHOLD ADDRESS | |
| THE LATITUDE CODE FOR AN ADDRESS | |
| HOUSEHOLD ADDRESS UNIT NUMBER | |
| MIDDLE NAME OF PRIMARY PERSON OF HOUSEHOLD | |
| POSTAL DIRECTION OF THE HOUSEHOLD ADDRESS | |
| A CODE THAT IDENTIFIES A CENSUS BLOCK A CENSUS BLOCK IS THE SMALLEST GEOGRAPHIC UNIT USED BY THE UNITED STATES CENSUS BUREAU | |
| THE FIPS (FEDERAL INFORMATION PROCESSING STANDARD) COUNTY CODE | |
| PREFIX - TITLE OF THE PRIMARY PERSON OF HOUSEHOLD | |
| A CODE THAT REPRESENTS A CENSUS TRACT A CENSUS TRACT IS AN AREA EQUIVALENT TO A NEIGHBORHOOD ESTABLISHED BY THE BUREAU OF CENSUS FOR ANALYZING POPULATIONS | |
| SEASONAL INDICATOR | |
| STREET NUMBER OF THE HOUSEHOLD ADDRESS | |
| ADDRESS VACANCY INDICATOR | |
| HOUSEHOLD ADDRESS UNIT IDENTIFIER | |
| STREET NAME OF THE HOUSEHOLD ADDRESS | |
| THE FIPS (FEDERAL INFORMATION PROCESSING STANDARD) STATE CODE | |
| CITY NAME OF THE HOUSEHOLD ADDRESS | |
| ZIP CODE4 OF THE HOUSEHOLD ADDRESS | |
| LAST NAME OF PRIMARY PERSON OF HOUSEHOLD | |
| INDICATES THE CATEGORY OF HOME DECORATION MAIL ORDER BUYING | |
| SOMEONE IN HOUSEHOLD HAS RESPONDED TO A PIECE OF MAIL ORDER VIA MAIL IN THE LAST 24 MONTHS | |
| INDICATES THE PRESENCE OF A RETAIL PURCHASE IN THE STANDARD RETAIL CATEGORY IE JCPENNEY | |
| CREDIT CARD USER IN THE HOUSEHOLD | |
| INDICATES THE PRESENCE OF A RETAIL PURCHASE IN A STANDARD RETAIL MAIN STREET CATEGORY | |
| INDICATES THE PRESENCE OF A RETAIL PURCHASE IN THE STANDARD SPECIALTY, APPAREL CATEGORY IEBANANA REPUBLIC | |
| INDICATES A CATEGORY PURCHASE OF SPORTS AND LEISURE HAS OCCURRED WITHIN THE LAST 24 MONTH BY SOMEONE IN THE HOUSEHOLD | |
| SOMEONE IN HOUSEHOLD HAS PURCHASED PRODUCTS VIA MAIL ORDER IN THE LAST 24 MONTHS | |
| INDICATES THE CATEGORY OF CHILDREN MAIL ORDER BUYING | |
| INDICATES A SUBCATEGORY PURCHASE OF SPORTS AND LEISURE HAS OCCURRED WITHIN THE LAST 24 MONTH BY SOMEONE IN THE HOUSEHOLD | |
| INDICATES THE CATEGORY OF MAIL ORDER PURCHASES MADE BY MALE MEMBER HOUSEHOLD | |
| A CODE THAT REPRESENTS THE FREQUENCY OF PURCHASES, MADE WITH A CREDIT CARD GREATER THAN 24 MONTHS | |
| INDICATES THE PRESENCE OF A RETAIL PURCHASE IN THE STANDARD SPECIALTY CATEGORY IE PEPBOYS | |
| INDICATES POSSESSION OF GAS CREDIT CARDS IN HOUSEHOLD | |
| INDICATES THE CATEGORY OF SPORT ITEMS MAIL ORDER BUYING | |
| INDICATES POSSESSION OF UP SCALE CREDIT CARD IN HOUSEHOLD | |
| INDICATES A CATEGORY PURCHASE OF ELECTRONIC AND COMPUTING SOFTWARE HAS OCCURRED WITHIN THE LAST 24 MONTH BY SOMEONE IN THE HOUSEHOLD | |
| INDICATES IF ANYONE IN A HOUSEHOLD HAS MADE A PRODUCT PURCHASE ON-LINE | |
| THE DATE OF THE MOST RECENT RETAIL ACTIVITY | |
| INDICATES THE CATEGORY OF PET MAIL ORDER BUYING | |
| INDICATES THE CATEGORY OF HORSE RIDING MAIL ORDER BUYING | |
| INDICATES THE CATEGORY OF HEALTH MAIL ORDER BUYING | |
| INDICATES A SUBCATEGORY PURCHASE OF GIFTS/HOLIDAY ITEMS HAS OCCURRED WITHIN THE LAST 24 MONTH BY SOMEONE IN THE HOUSEHOLD | |
| INDICATES SUBCATEGORY A PURCHASE OF ELECTRONICS, COMPUTING , & HOME-OFFICE PRODUCTS HAS OCCURRED WITHING THE LAST 24 MONTHS BY SOMEONE IN THE HOUSEHOLD | |
| INDICATES THE CATEGORY OF GIFT MAIL ORDER BUYING | |
| INDICATES THE PRESENCE OF A RETAIL PURCHASE IN THE UPSCALE SPECIALTY HIGH END RETAIL BUYERS / UPSCALE RETAIL CATEGORY IE FIFTH AVENUE | |
| INDICATES THE CATEGORY OF MAIL ORDER PURCHASES MADE BY FEMALE MEMBER HOUSEHOLD | |
| A CODE THAT REPRESENTS THE FREQUENCY OF PURCHASES, MADE WITH A CREDIT CARD IN THE LAST 3 MONTHS | |
| A CODE THAT IDENTIFIES THE MOST FREQUENT RETAIL PURCHASE CATEGORY WITHIN THE PAST TWO YEARS | |
| INDICATES A SUBCATEGORY PURCHASE OF TRAVEL AND ENTERTAINMENT PRODUCTS HAS OCCURRED WITHIN THE LAST 24 MONTH BY SOMEONE IN THE HOUSEHOLD | |
| INDICATES THE PRESENCE OF A RETAIL PURCHASE IN THE STANDARD SPECIALTY HOME IMPROVEMENT CATEGORY | |
| INDICATES THE PRESENCE OF A RETAIL PURCHASE IN THE FINANCE COMPANY , FINANCIAL SERVICES INSTALL CREDIT CATEGORY IE CHRYSLER CREDIT, CAPITAL ONE, CHASE FINANCIAL, ETC | |
| INDICATES THE PRESENCE OF A RETAIL PURCHASE IN THE BANK, FINANCIAL SERVICES CATEGORY BANKING SERVICE PURCHASES ARE CDS, IRAS, MORTGAGES, ETC | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO HAVE VIRGIN MOBILE AS A PREVIOUS CARRIER | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BE A JITTERBUG CUSTOMER | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BUY AN LG MOBILE PHONE | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BE A NEXTEL CUSTOMER | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BE A STRAIGHT TALK CUSTOMER | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO HAVE SPRINT AS A PREVIOUS CARRIER | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BUY A NOKIA MOBILE PHONE | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BUY AN APPLE MOBILE PHONE | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BE A CELLULAR ONE CUSTOMER | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD THAT SOMEONE IN THE HOUSEHOLD WILL RESPOND OR HAS RESPONDED TO AN EMAIL FROM DIRECTTV | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BE A METROPCS CUSTOMER | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BE A CRICKET MOBILE CUSTOMER | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO HAVE A PAY AS YOU GO TALK PLAN | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO HAVE BOOST MOBILE AS A PREVIOUS CARRIER | |
| A CODE THAT REPRESENTS THE PROPENSITY RANKING OF A CONSUMER TO BE AN APPLE IPHONE USER | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BE A CONSUMER CELLULAR CUSTOMER | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BE A BOOST MOBILE CUSTOMER | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BE A T-MOBILE CUSTOMER | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO HAVE A UNLIMITED TEXT PLAN | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO HAVE ATT WIRELESS AS A PREVIOUS CARRIER | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO HAVE A PAY AS YOU GO TEXT PLAN | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BUY AN HTC MOBILE PHONE | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BUY CELL PHONE ACCESSORIES FROM NOKIA | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD THAT SOMEONE IN THE HOUSEHOLD WILL RESPOND OR HAS RESPONDED TO AN EMAIL FROM COX | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO HAVE US CELLULAR AS A PREVIOUS CARRIER | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BUY CELL PHONE ACCESSORIES FROM PLANTER | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BE A VIRGIN MOBILE CUSTOMER | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BE A TRACFONE CUSTOMER | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BUY A MOTOROLA MOBILE PHONE | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO HAVE T-MOBILE AS A PREVIOUS CARRIER | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BUY CELL PHONE ACCESSORIES FROM HTC | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BE A US CELLULAR CUSTOMER | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO HAVE CRICKET AS A PREVIOUS CARRIER | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BUY CELL PHONE ACCESSORIES FROM AT&T | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BUY CELL PHONE ACCESSORIES FROM BLACKBERRY | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BUY A SANYO MOBILE PHONE | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BUY A BLACKBERRY MOBILE PHONE | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO HAVE A PREPAY TALK PLAN | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO HAVE METRO PCS AS A PREVIOUS CARRIER | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BE AN CRICKET/LEAP/JUMP MOBILE PHONE CUSTOMER | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO HAVE ZDZET 10 AS A PREVIOUS CARRIER | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD THAT SOMEONE IN THE HOUSEHOLD WILL RESPOND OR HAS RESPONDED TO AN EMAIL FROM AT&T | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BUY CELL PHONE ACCESSORIES FROM SAMSUNG | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BE A NET10 CUSTOMER | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BUY CELL PHONE ACCESSORIES FROM MOTOROLA | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BE A SPRINT CUSTOMER | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BUY CELL PHONE ACCESSORIES FROM APPLE | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO HAVE TRAC FONE AS A PREVIOUS CARRIER | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BE AN AT&T WIRELESS CUSTOMER | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BUY CELL PHONE ACCESSORIES FROM OTTER | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BE A QWEST CUSTOMER | |
| A CODE THE REPRESENTS THE MODEL SCORE THAT INDICATES THE LIKELIHOOD OF CREDIT CARD USAGE 20 TIMES A MONTH | |
| ESTIMATED INCOME OF THE HOUSEHOLD AS PROVIDED | |
| INDICATES THAT SOMEONE IN THE HOUSEHOLD OWNS A LIFE INSURANCE POLICY | |
| A CODE THAT REPRESENTS THE MOST LIKELY RANGE OF NET WORTH, AS DETERMINED BY ASSETS MINUS LIABILITIES | |
| A CODE THAT REPRESENTS AFFORDABILITY | |
| A MATCH INDICATOR THAT DEFINES IF THE INCOME IN HOUSEHOLD FALLS WITHIN THE MATCH RANGE | |
| ESTIMATED HOUSEHOLD INCOME | |
| THE ECONOMIC STABILITY INDICATOR (ESI) IS A TWO CHARACTER CODE THAT IS USED TO REPRESENT AN EASY WAY TO APPLY A MODEL SCORE | |
| TOTAL NUMBER OF KNOWN VEHICLES OWNED IN THE HOUSEHOLD | |
| IDENTIFIES THE YEAR OF THE SECOND VEHICLE IN THE HOUSEHOLD | |
| A CODE USED TO IDENTIFY THE MAKE OF THE SECOND VEHICLE IN THE HOUSEHOLD | |
| A CODE THAT IS USED TO IDENTIFY THE MODEL OF THE FIRST VEHICLE IN THE HOUSEHOLD | |
| A CODE THAT IS USED TO IDENTIFY THE MAKE OF THE FIRST VEHICLE IN THE HOUSEHOLD | |
| A CODE USED TO IDENTIFY THE MODEL OF THE SECOND VEHICLE IN THE HOUSEHOLD | |
| INDICATES THE BUYING HISTORY OF NEW CARS WITHIN THE HOUSEHOLD | |
| IDENTIFIES THE YEAR OF THE FIRST VEHICLE IN THE HOUSEHOLD | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO SELECT A MOBILE PHONE BECAUSE OF THE CAMERA/CAMCORDER | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO SELECT A CARRIER BECAUSE OF CUSTOMER SERVICE | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO SELECT A CARRIER BECAUSE OF LOWER PRICES ON PHONES | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO SELECT A MOBILE PHONE BECAUSE OF THE LONGER BATTERY LIFE | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO SELECT A CARRIER BECAUSE THERE WAS NO CONTRACT REQUIRED | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO SELECT A CARRIER BECAUSE OF BETTER COVERAGE | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO SELECT A CARRIER BECAUSE OF PHONE OFFERS | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO SELECT A CARRIER BECAUSE OF FASTER NETWORKS | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO SELECT A MOBILE PHONE BASED ON AUDIO AND SOUND QUALITY | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO SELECT A CARRIER BECAUSE OF CALL QUALITY | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO SELECT A CARRIER BECAUSE OF SERVICE COVERAGE | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO SELECT A CARRIER BECAUSE OF A FASTER NETWORK | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO SELECT A CARRIER BECAUSE OF CONVENIENT LOCATIONS | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO SELECT A MOBILE PHONE BASED ON 4G | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO SELECT A CARRIER BECAUSE IT'S EASIER TO STAY | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO SELECT A CARRIER BASED ON BETTER CALL QUALITY | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO SELECT A CARRIER BECAUSE OF LOWER PRICES ON PLANS | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO SELECT A MOBILE PHONE BECAUSE OF THE FULL/QWERTY KEYBOARD | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO SELECT A CARRIER BECAUSE OF BETTER CSTOMER SERVICE | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO SELECT A CARRIER BECAUSE ITS THE SAME NETWORK AS FRIENDS AND / OR FAMILY | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO HAVE CELLULAR ONE AS A PREVIOUS CARRIER | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BUY A SMARTPHONE MOBILE PHONE | |
| A CODE THAT RANKS A HOUSEHOLD'S LIKELIHOOD TO BUY AN UNLOCKED PHONE | |
| A CODE THAT REPRESENTS THE PROPENSITY RANKING OF A CONSUMER TO BE A SMART PHONE USER | |
| INDICATES THERE IS A SMALL OFFICE LOCATED IN THE HOUSEHOLD | |
| HIGHEST KNOWN EDUCATION LEVEL OF THE 1ST INDIVIDUAL IN THE HOUSEHOLD | |
| GENDER OF THE SECOND INDIVIDUAL IN THE HOUSEHOLD | |
| INDICATES THE KNOWN PRESENCE/ABSENCE OF CHILDREN UNDER 18 YRS OF AGE IN THE HOUSEHOLD | |
| A CODE THAT INDICATES AS THE POINT OF CONTACT OF THE INDIVIDUAL NAME APPEARING ON THE CUSTOMER'S FILE | |
| ANYONE IN HOUSEHOLD IS MARRIED INDICATOR | |
| MIDDLE INITIAL OF THE SECOND INDIVIDUAL IN THE HOUSEHOLD | |
| A MATCH INDICATOR THAT DEFINES IF SOMEONE IN HOUSEHOLD FALLS WITHIN THE MATCH RANGE | |
| THE NUMBER OF ADULTS 18 YEARS OR OLDER LIVING IN THE HOUSEHOLD | |
| A CODE THAT INDICATES THE NUMBER OF FAMILY GENERATIONS IN A HOUSEHOLD | |
| A CODE THAT REPRESENTS THE HIGHEST KNOWN EDUCATION OF A SECOND INDIVIDUAL IN THE HOUSEHOLD | |
| NUMBER OF CHILDREN IN THE HOUSEHOLD | |
| GENDER OF THE FIRST INDIVIDUAL IN THE HOUSEHOLD | |
| A MATCH INDICATOR THAT DEFINES IF EDUCATION LEVEL IN HOUSEHOLD FALLS WITHIN THE MATCH RANGE | |
| INDICATES THAT A WORKING WOMAN IS PRESENT IN THE HOUSEHOLD | |
| FIRST NAME OF THE FIRST INDIVIDUAL IN HOUSEHOLD | |
| LAST NAME WAS MOST RECENTLY VERIFIED AT THAT ADDRESS (YEAR AND QUARTER) | |
| AGE INCREMENTS WITHIN THE HOUSEHOLD OF THE 1ST INDIVIDUAL AGE RANGE IS EXPRESSED IN TWO-YEAR INCREMENTS | |
| A MATCH INDICATOR THAT DEFINES IF NUMBER OF ADULTS IN HOUSEHOLD FALLS WITHIN THE MATCH RANGE | |
| FIRST NAME, OF THE SECOND INDIVIDUAL IN THE HOUSEHOLD | |
| MIDDLE INITIAL OF THE FIRST INDIVIDUAL IN THE HOUSEHOLD | |
| THE TOTAL NUMBER OF OCCUPANTS IN THE HOUSEHOLD | |
| A MATCH INDICATOR THAT DEFINES IF SOMEONE IN HOUSEHOLD IS MARRIED | |
| A MATCH INDICATOR THAT DEFINES IF OCCUPANTS IN HOUSEHOLD FALLS WITHIN THE MATCH RANGE | |
| A MATCH INDICATOR THAT DEFINES NUMBER OF CHILDREN IN THE HOUSEHOLD | |
| A MATCH INDICATOR THAT DEFINES IF PRESENCE OF CHILDREN IN HOUSEHOLD FALLS WITHIN THE MATCH RANGE | |
| BIRTH DATE OF THE 1ST INDIVIDUAL IN THE HOUSEHOLD | |
| DESCRIBES THE OCCUPATION OF THE 2ND INDIVIDUAL IN THE HOUSEHOLD | |
| NUMBER OF CHILDREN BETWEEN 16 AND 18 YRS OF AGE | |
| NUMBER OF CHILDREN BETWEEN 7 AND 9 YRS OF AGE | |
| NUMBER OF CHILDREN BETWEEN NEW BORN THRU 18 MONTHS | |
| NUMBER OF CHILDREN BETWEEN 4 AND 6 YRS OF AGE | |
| NUMBER OF CHILDREN BETWEEN 10 AND 12 YRS OF AGE | |
| NUMBER OF CHILDREN BETWEEN 13 AND 15 YRS OF AGE | |
| ACXIOM ACCURACY SOURCE INDICATOR | |
| A CODE THAT REPRESENTS A MATCH PRECISION TO THE PERSONICX CLUSTER CODE | |
| ACXIOM MATCHING INDICATOR MATCH INDICATOR | |
| A CODE THAT PLACES EACH U.S. HOUSEHOLD INTO ONE OF 70 SEGMENTS BASED ON SIMILAR DEMOGRAPHIC, SOCIO-ECONOMIC AND CONSUMER BEHAVIOR | |
| A CODE THAT REPRESENTS THE PROPENSITY RANKING OF AN INDIVIDUAL WHO HAS THE LIKELIHOOD TO BE AN INFLUENCER ON SOCIAL NETWORKS | |
| A CODE THAT RANKS THE LIKELIHOOD FOR A PERSON TO BE AN ON-LINE POST RESPONDER | |
| A CODE THAT RANKS THE LIKELIHOOD FOR A PERSON TO BECOME A FAN OF OR LIKE A BUSINESS ON-LINE | |
| A CODE THAT REPRESENTS THE PROPENSITY RANKING OF AN INDIVIDUAL'S LIKELIHOOD TO BE USING LIKEDIN ON A REGULAR BASIS | |
| A CODE THAT REPRESENTS THE PROPENSITY RANKING OF AN INDIVIDUAL'S LIKELIHOOD TO BE INFLUENCED BY SOCIAL ACTIVITY THROUGH THEIR ACTIVE READING AND DIGESTING OF SOCIAL CONTENT | |
| A CODE THAT RANKS THE LIKELIHOOD FOR A PERSON TO BE AN ON-LINE VIDEO POSTER | |
| A CODE THAT REPRESENTS THE PROPENSITY RANKING OF AN INDIVIDUAL'S LIKELIHOOD TO BE ACCESSING SOCIAL NETWORKS SUCH AS FACEBOOK OR TWITTER VIA THEIR MOBILE DEVICE | |
| A CODE THAT REPRESENTS THE PROPENSITY RANKING OF AN INDIVIDUAL'S LIKELIHOOD TO BE USING FACEBOOK ON A REGULAR BASIS | |
| A CODE THAT REPRESENTS THE PROPENSITY RANKING OF AN INDIVIDUAL'S LIKELIHOOD TO BE USING YOUTUBE ON A REGULAR BASIS | |
| A CODE THAT RANKS THE LIKELIHOOD FOR A PERSON TO BE AN ON-LINE TEXT POSTER | |
| A CODE THAT REPRESENTS THE PROPENSITY RANKING OF AN INDIVIDUAL'S LIKELIHOOD TO BE USING TWITTER ON A REGULAR BASIS | |
| A CODE THAT RANKS THE LIKELIHOOD FOR A PERSON TO BE AN ON-LINE PHOTO POSTER | |
| SOMEONE IN HOUSEHOLD IS LIKELY A USER OF INTERNATIONAL LONG DISTANCE SERVICES | |
| A CODE THAT REPRESENTS HOUSEHOLDS THAT ARE LIKELY TO SUBSCRIBE TO A CELLULAR SERVICE | |
| SOMEONE IN HOUSEHOLDS IS LIKELY A SUBSCRIBER TO AN INTERNET SERVICE | |
| INDICATES IF ANYONE IN THE HOUSEHOLD PURCHASED WIRELESS PRODUCTS | |
| SOMEONE IN HOUSEHOLD OWNS A PERSONAL COMPUTER | |
| THIS IS A SCORE THAT PROVIDES INFORMATION ABOUT A CONSUMER HOUSEHOLD'S PROPENSITY TO PURCHASE NEW, GROUNDBREAKING ELECTRONICS AND TECHNOLOGY PRODUCTS AT PREMIUM PRICES | |
| SOMEONE IN HOUSEHOLDS IS LIKELY TO USE OPTIONAL CALLING SERVICES | |
| THE TOP 20 PERCENTAGE OF LONG DISTANCE USERS |
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