STCAG

gistfile1.txt

## Personas

## Subjects/Verbs :: Characters/Action

## Sentences should flow old information -> new

## Keep topics coherent

## Use topics to assign responsibility

## Emphasis always falls on the ends of sentences

## Form paragraphs of a short introduction, then a longer discussion

## Put key point at end of paragraph intro
(Unless paragraph is itself a document introduction, see below)

## Documents: point at end of intro paragraph, then at the end again
If you can't put a point at end of intro, at least put an anticipatory point, that promises a point to come

```
Document:
|     ISSUE PARA        |                  DISCUSSION               |
|                 point |                                     point |

Para
|     ISSUE SENT.       |                  DISCUSSION               |
|                 point |                                           |

Sentence
|         TOPIC        |                    STRESS |
|          OLD         |            NEW            |
```