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Override Google Analytics Pro event name for renewal purchases
function sv_wc_google_analytics_pro_set_completed_renewal_purchase_event( $parameters ) {
if ( 'completed purchase' === $parameters['ea'] ) {
$order_id = (int) $parameters['el'];
if ( WC_Subscriptions_Renewal_Order::is_renewal( $order_id ) ) {
$parameters['ea'] = 'completed renewal purchase';
return $parameters;
add_filter( 'wc_google_analytics_pro_api_event_parameters', 'sv_wc_google_analytics_pro_set_completed_renewal_purchase_event', 10, 1 );
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