functions.php

<?php

wp_embed_register_handler( 'forbes', '#http://(?:www|video)\.forbes\.com/(?:video/embed/embed\.html|embedvideo/)\?show=([\d]+)&format=frame&height=([\d]+)&width=([\d]+)&video=(.+?)($|&)#i', 'wp_embed_handler_forbes' );

function wp_embed_handler_forbes( $matches, $attr, $url, $rawattr ) {

	$embed = sprintf(
			'<iframe src="http://www.forbes.com/video/embed/embed.html?show=%1$s&format=frame&height=%2$s&width=%3$s&video=%4$s&mode=render" width="%3$spx" height="%2$spx" frameborder="0" scrolling="no" marginwidth="0" marginheight="0"></iframe>',
			esc_attr($matches[1]),
			esc_attr($matches[2]),
			esc_attr($matches[3]),
			esc_attr($matches[4])
			);

	return apply_filters( 'embed_forbes', $embed, $matches, $attr, $url, $rawattr );
}

?>