jeremyricketts/Thoughts

## Thoughts
<h1>Thoughts on Page Scrolling.</h1>

Okay, so [here is the article](http://hugeinc.com/ideas/perspective/everybody-scrolls) that spawned some lively debate today.

In the layouts they tested, they show that 91% of people scrolled no matter which of the 4 layouts they were presented with. That means half of the time, 9% of visitors did not scroll.

## I Knew It!

If you think the fold is a myth, you're likely takeaway from this is, well... "Everybody Scrolls." If you think the fold is _not_ a myth, you're likely takeaway from this is something like "9% is very significant! Everybody most certainly does not scroll!"

# Our Business Isn't Built on Scrolls

The HUGE article is about people’s likelihood of scrolling. That’s it. The words “convert” or "conversion" doesn't appear once in the HUGE article. And for most websites, scrolling isn’t the goal, converting (the action you want people to take) is.

Taken by itself, the HUGE findings aren’t very instructive for 3 reasons:

1. If your call to action is above the fold, you’re in the clear anyway.
2. If your CTA is below the fold, it could be that most of those people, not seeing what they're looking for, will scroll. The behavior of the 9% may totally change. 3) HUGE doesn’t mention what type of site they tested with. An e-commerce site? News article? Company landing page? Visitors have different expectations about what these pages look like (how long they should be, what they expect to find if they scroll, etc).

If you’re a business building a web page, you're building it because you want visitors to take some sort of action. Maybe it's a sale. Maybe it's an ad impression. Maybe it's a subscription. The point is you likely don't give a shit whether people scroll or not. The point, most of the time, is converting. To that end, having an abundantly clear this-is-the-point-of-this-page call to action is still paramount. Whether that call to action should be positioned above the fold isn't any clearer after reading about HUGE's findings.
	<h1>Thoughts on Page Scrolling.</h1>

	Okay, so [here is the article](http://hugeinc.com/ideas/perspective/everybody-scrolls) that spawned some lively debate today.

	In the layouts they tested, they show that 91% of people scrolled no matter which of the 4 layouts they were presented with. That means half of the time, 9% of visitors did not scroll.

	## I Knew It!

	If you think the fold is a myth, you're likely takeaway from this is, well... "Everybody Scrolls." If you think the fold is _not_ a myth, you're likely takeaway from this is something like "9% is very significant! Everybody most certainly does not scroll!"

	# Our Business Isn't Built on Scrolls

	The HUGE article is about people’s likelihood of scrolling. That’s it. The words “convert” or "conversion" doesn't appear once in the HUGE article. And for most websites, scrolling isn’t the goal, converting (the action you want people to take) is.

	Taken by itself, the HUGE findings aren’t very instructive for 3 reasons:

	1. If your call to action is above the fold, you’re in the clear anyway.
	2. If your CTA is below the fold, it could be that most of those people, not seeing what they're looking for, will scroll. The behavior of the 9% may totally change. 3) HUGE doesn’t mention what type of site they tested with. An e-commerce site? News article? Company landing page? Visitors have different expectations about what these pages look like (how long they should be, what they expect to find if they scroll, etc).

	If you’re a business building a web page, you're building it because you want visitors to take some sort of action. Maybe it's a sale. Maybe it's an ad impression. Maybe it's a subscription. The point is you likely don't give a shit whether people scroll or not. The point, most of the time, is converting. To that end, having an abundantly clear this-is-the-point-of-this-page call to action is still paramount. Whether that call to action should be positioned above the fold isn't any clearer after reading about HUGE's findings.