Following Google's Event Tracking spec the onClick
attribute is added to the anchor tags.
This runs the _gaq.push
method when the button is clicked.
_trackEvent
is the internal method to run,
Driving School Services
is the category (The name you supply for the group of objects you want to track)
Book Now
/Sign Up Now
is the action (A string that is uniquely paired with each category, and commonly used to define the type of user interaction for the web object)