Let's create an action button!

action_button.css

/* Styles a call to action button. / @jessestu */
.action-button {
   border-top: 1px solid #539fa3;
   background: #539fa3;
   background: -webkit-gradient(linear, left top, left bottom, from(#74ccd1), to(#539fa3));
   background: -webkit-linear-gradient(top, #74ccd1, #539fa3);
   background: -moz-linear-gradient(top, #74ccd1, #539fa3);
   background: -ms-linear-gradient(top, #74ccd1, #539fa3);
   background: -o-linear-gradient(top, #74ccd1, #539fa3);
   padding: 15px 30px;
   -webkit-border-radius: 4px;
   -moz-border-radius: 4px;
   border-radius: 4px;
   -webkit-box-shadow: rgba(0,0,0,1) 0 1px 0;
   -moz-box-shadow: rgba(0,0,0,1) 0 1px 0;
   box-shadow: rgba(0,0,0,1) 0 1px 0;
   text-shadow: rgba(0,0,0,.4) 0 1px 0;
   color: white;
   display: inline-block;
   font-size: 18px;
   text-decoration: none;
   vertical-align: middle;
   }
.action-button:hover {
   border-top-color: #539fa3;
   background: #539fa3;
   color: #b6e3e4;
   }
.action-button:active {
   border-top-color: #539fa3;
   background: #539fa3;
   }

action_button.htm

<a href="/contact" title="Schedule your appointment now" class="action-button">Schedule your appointment now</a>