Example of an identify call in Rails app

identify.erb

<script>
gist.identify("<%= current_user.id %>", { 
    "name": "<%= current_user.name %>", // Full name
    "email": "<%= current_user.email %>", // Email address
    "created_at": "<%= current_user.created_at.to_i %>" // Signup date as a Unix timestamp
});
</script>