Open Source Web Promotions Guide For Live Events

00-docs-tree.md

Open Source Web Promotions Guide For Live Events

• Open Source Github Repository (pending)

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Expand / Collapse Documentation Tree

• ReadMe Docs Intro
• Provider Audiences
• Prerequisites
• Marketing Campaign Diagrams + Templates
• Online Promotional Strategies For Live Events
• Online Promotional Strategies For Live Musical Events
• Targets + Arrows + Bows
• Campaign Features
• References

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• DIY Orientation Check Lists

• Bartering Options

• Social Networking Points of Presence

• Security Guidelines

• Web Marketing Glossary

• Marketing Campaigns

• Campaign Resources

• Boost Types

• Calls To Action

• Campaign Budgeting

• Sponsors

• Site Map

• References

• friends : fans

• pages

• event posts

• groups

• providers : consumers

• generic : specific

• local : regional : global

• name recognition vehicles

• venue recognition vehicles

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Collabsible Docs Tree

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Audiences Page Sections

• Artists
• Venues
• Sponsors

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01-README.md

Open Source Event Online Promotions Guidelines

• Marketing Live Events Online

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Table of Contents

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• DIY Orientation Check Lists
• Bartering Options
• Social Networking Points of Presence
• Security Guidelines
• Web Marketing Glossary
• Marketing Campaigns
• Campaign Resources
• Boost Types
• Calls To Action
• Campaign Budgeting
• Sponsors
• Site Map
• References

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DIY Orientation Check Lists

DIY Security Guidelines

• Secure Phone Apps
• Secure Passwords

DIY Artists

DIY Venues

• - Web Page URLs
• - Facebook Event Posts
• Facebook Groups vs Pages

Boost Types

Free Boosts

Paid Boosts

Bartering Options

Marketing Campaigns

Providers

Consumers

Social Networking Points of Presence

• LinkTree: AuthenticityNYC

Name Recognition Arrows

• Artists
• Bands
• Venues

Audience Targets

Neighborhoods

Web Marketing Glossary

Marketing Campaigns

• impressions
• clicks
• conversions

Campaign Resources

Campaign Budgeting

Campaign Planning

Impression Types

Conversion Types

Calls To Action

Sponsors

Strategic Sensibilities

Global

Local

Zip Code Marketing Strategies

• Zip Code Marketing 101

Site Map

• This Page
  • Prerequisites Support Pages
  • DIY Support Pages

References

Technical References

• QRCode Marketing Strategies
• Greater NYC Area Map: Optional ZipCodes
• gmaps API
• Python Tutorial: Google Maps API
• EventBrite

Marketing References

• FB Groups 2022

i18n References

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• Gist Home

02-campaign-diagrams-template.md

Marketing Campaign Diagrams + Templates

Template: Strategic Marketing

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Diagram: MusicXML Tools + Workflows

• Open MusicXML Workflows

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Diagram: Bartering Grid

Terms of Exchange

• Build on minimal mutual exchanges.

• Reconcile weekly / monthly.

• We automate / delegate what flows best.

• Go from tasks to services.

• Renegotiate quarterly / yearly.

• Venues

  	Give	Get
  Give
  Get

• Artists

  	Give	Get
  Give
  Get

• Sponsors

  	Give	Get
  Give
  Get

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Gives

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Gets

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collapsible ghmd

CLICK ME

yes, even hidden code blocks!

print("hello world!")

Can we nest and indent this?

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ghmd checklists

• First Item
• Second Item

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• Gist Home
• Top Of This Page

03-prerequisites.md

Prerequisites

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Generic Prereqs

Musician Prereqs

Venues Prereqs

Sponsors Prereqs

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• Gist Home
• Top Of This Page

04-case-studies.md

Case Studies

Venues

• Room 623
• Hamilton Hall
• Patrick's Place
• Sylvanas
• Shrine
• The Porch
• The Nuyorican Cafe

Artists

• Rome Neal
• Annette St John
• Vicki Burns
• Tommy Morimoto
• Jocelyn Medina
• Marcus Strickland
• Kristina Koller

Bands

Tourism

Sponsors

Music Schools + Music Depts at Universities and Colleges

• Harlem School of the Arts

Local Jazz Pillars

Harlem

• Apollo Theater
• Schomberg Library
• Harlem Studio Museum
• National Jazz Museum
• New Amsterdam Music Association

The Bronx

• Lehmann School of Music
• Hostos Cultural Center

Brooklyn

Queens

Newark

Downtown