[Rubymotion] UITableView and UITableViewCell using SimpleView (https://github.com/seanho/SimpleView) taken from Teacup example by Colinta (http://colinta.com/thoughts/aw_hell_its_a_table_cell.html). [refactor to use more SimpleView convention for tagging,

my_application_controller.rb

class MyApplicationController < UIViewController

  def viewDidLoad
    @data = [
      { icon: 'niftywow',
        project: 'NiftyWow',
        description: "Oh you just can't imagine.",
        logos: ['apple', 'github']
        },
      { icon: 'amazingwhizbang',
        project: 'AmazingWhizBang',
        description: 'Much cooler than lame stuff.',
        logos: ['apple', 'twitter']
        },
      { icon: 'woahsupercool',
        project: 'WoahSuperCool',
        description: 'No beer and no TV make Colin something something. No beer and no TV make Colin something something. No beer and no TV make Colin something something.',
        logos: ['twitter', 'github']
        }
    ]

    UI::Styles.define :table,
      top: 44.0,
      left: 0,
      width: 320,
      height: 480

    UI::Styles.define :cell,
      style: UITableViewCellStyleDefault

    UI::Styles.define :icon,
      top: 5,
      left: 5,
      width: 40,
      height: 40

    UI::Styles.define :title,
      font: UIFont.systemFontOfSize(17),
      left: 50,
      top: 0,
      width: 245,
      height: 20

    UI::Styles.define :description,
      font: UIFont.systemFontOfSize(12),
      textColor: UIColor.grayColor,
      lineBreakMode: UILineBreakModeWordWrap,
      numberOfLines: 0,
      left: 50,
      top: 20,
      width: 245,
      height: 20

    UI::Styles.define :logo1,
      top: 5,
      left: 295,
      width: 20,
      height: 20

    UI::Styles.define :logo2,
      top: 25,
      left: 295,
      width: 20,
      height: 20

    @table = UI::Layouts.setup(view, controller: self) do
      table_view styles: :table, delegate: @controller, dataSource: @controller
    end
  end

  def tableView(tableView, heightForRowAtIndexPath:indexPath)
    50
  end

  def description_frame
    [[50, 20], [245, 30]]
  end

  def tableView(tableView, cellForRowAtIndexPath:indexPath)
    cell = tableView.dequeueReusableCellWithIdentifier(cell_identifier)

    unless cell
      cell_id = cell_identifier

      cell = UI::Layouts.setup(@table) do
        table_view_cell name: 'cell', styles: :cell, reuseIdentifier: cell_id do
          image_view name: "icon_image_view", styles: :icon
          label name: "title_view", styles: :title
          label name: "description_view", styles: :description
          image_view name: "logo1_view", styles: :logo1
          image_view name: "logo2_view", styles: :logo2
        end
      end
    end

    project = @data[indexPath.row]

    icon_image_view  = cell.subview('icon_image_view')
    title_view       = cell.subview('title_view')
    description_view = cell.subview('description_view')
    logo1_view       = cell.subview('logo1_view')
    logo2_view       = cell.subview('logo2_view')

    icon_image_view.image = UIImage.imageNamed(project[:icon])
    title_view.text = project[:project]
    description_view.text = project[:description]
    description_view.frame = description_frame
    description_view.sizeToFit
    # if the height is too large, it will exceed the height I want it to be, so
    # I will manually just cut it off.  comment these out to SEE WHAT HAPPENS :-|
    frame = description_view.frame
    frame.size.height = description_frame[1][1]
    description_view.frame = frame
    logo1_view.image = UIImage.imageNamed(project[:logos][0])
    logo2_view.image = UIImage.imageNamed(project[:logos][1])

    return cell
  end

  def cell_identifier
    @@cell_identifier ||= 'Cell'
  end

  def tableView(tableView, numberOfRowsInSection: section)
    case section
    when 0
      @data.length
    else
      0
    end
  end

  def tableView(tableView, didSelectRowAtIndexPath:indexPath)
    tableView.deselectRowAtIndexPath(indexPath, animated:true)
  end
end