DRY output markup for modular use

example-markup-output.php

prefix_output_example_markup() {
	echo prefix_get_example_markup_html();
}

prefix_get_example_markup_html() {	
	$output = '<div>Here\'s some example markup</div>';
	$output = '<div>Here\'s some more example markup </div>'
	
	return $output;
}