deploy.rb

# In your deploy.rb add the following code. This will run the rake task
# when deployment beings
before :deploy do
  run_locally 'rake sms:send["We\'re doing the thing - kohbot"]'
end
# And then send another after the deployment is over
after :deploy do
  run_locally 'rake sms:send["The thing is over :( - kohbot)"]'
end