johnmurch/gist:7090007

## gistfile1.txt
I get at least 2 emails a day asking for coffee or advice.

Lately, I've been deleting them because no one takes even a minute to write a well crafted email.

I used to feel guilty but I figure since the person is being selfish, I can be as well.

A few days ago I got a surprising email from Dave Daily.

BLEW MY MIND.

I want to share what an amazing cold email looks like (and dissect WHY it's so great).

Subject: How I lost your Sperry's.. and apt. And why you should meet with me.

(He referenced spending money to meet me already.  SEE ARTICLE.)

I kept bidding them up.. to $600. Then I stopped with 3 seconds left and the other person won.

(Relevant to me.)

I didn't want the apartment. I was going to use it as an expensive excuse to get an App idea in front of you...and we wear the same size shoes. I have since bought a pair of Sperry's..er Sperries? Size 11 - they fit!

(Okay, $600 just to show me an idea. I'm intrigued. Bonus for wanting to wear my shoes.)

Why you should meet with me:

(Why it's worth it to me. Not how I'm going to spend 30 minutes giving him free help. I have money so a free lunch just doesn't appeal to me.)

1. I'm the founder and CEO of Grav . I've been running this business for the past nine years. I started it when I was 24. I have 70 employees in Austin and operations in China. I love my business. It's profitable and I'm really good at it. However, I want to do more.

(Okay, he's got his shit together and I like meeting ballers.)

2. I'm Jewish - I hate playing that card, but.. what the fuck

(Haha. Self-explanatory. Low blow, but mildly works. He did some homework on me.)

3. This App idea is disruptive. It's not in my wheelhouse (glass), but I know a good idea when I see one - I get about 3 presentations a week from stoners about their pipe ideas.

(Shows more validation and credibility. I kinda skipped this point.)

4. I have a wireframe ready so you can breeze through it quickly.

(He values my time so I don't have to hang with him forever - in case he's creepy)

5. The factory is really close to downtown - on St. Elmo just south of Ben White.

(Convenient and again more focus on my time)

6. Even if you hate me and my idea, you'll love the **** factory - it's insane.

This Wednesday 4/17 at 10am (or earlier) would be a great time to come by (I know it's short notice, but what if this is the bestidea you've ever heard and I'm the coolest guy you've ever met?)

(See how he didn't say, "When is a good time to meet?" Then I'd have to check my schedule. Instead he suggested something specific so I can easily see if that's available for me.

2 improvements he could have done here.   a) Make the start time an odd time (10:01am) and b) Let me know how much time he's specifically requesting and make it random i.e. 14 minutes.)

Feel free to bring anyone from Appsumo. I'm a huge fan.

(Wow, I can bring the whole team if I want. This dude is good.)

Thanks for your time!

Best,

David Daily

I'm met with Dave yesterday. He said the email took OVER 1 hour to compose.

So how does this help you?

Let me give you a simple frame-work when you are cold emailing or trying to get someone to chat with you:

1- Flattery. Do you compliment them or stroke their ego a bit?

2- Benefit. How will this benefit them (not just you)? Do you spell it out and is it a real benefit?

3- Credibility. How can YOU be the person the other person would enjoy meeting?

4- Call to action (aka the ask). He didn't ask for a 60 minute phone call but a digestible request that seemed appropriate.

5- Read it out loud. Read your email out loud with a timer. If it's a longer than a minute, cut it down.

Shameless plug:  Appsumo put together 33 email templates with more than 10 years of research behind them. If you're looking for more templates and guidance (to write like Dave)

Selfishly,
Noah
	I get at least 2 emails a day asking for coffee or advice.

	Lately, I've been deleting them because no one takes even a minute to write a well crafted email.

	I used to feel guilty but I figure since the person is being selfish, I can be as well.

	A few days ago I got a surprising email from Dave Daily.

	BLEW MY MIND.

	I want to share what an amazing cold email looks like (and dissect WHY it's so great).

	Subject: How I lost your Sperry's.. and apt. And why you should meet with me.

	(He referenced spending money to meet me already. SEE ARTICLE.)

	I kept bidding them up.. to $600. Then I stopped with 3 seconds left and the other person won.

	(Relevant to me.)

	I didn't want the apartment. I was going to use it as an expensive excuse to get an App idea in front of you...and we wear the same size shoes. I have since bought a pair of Sperry's..er Sperries? Size 11 - they fit!

	(Okay, $600 just to show me an idea. I'm intrigued. Bonus for wanting to wear my shoes.)

	Why you should meet with me:

	(Why it's worth it to me. Not how I'm going to spend 30 minutes giving him free help. I have money so a free lunch just doesn't appeal to me.)

	1. I'm the founder and CEO of Grav . I've been running this business for the past nine years. I started it when I was 24. I have 70 employees in Austin and operations in China. I love my business. It's profitable and I'm really good at it. However, I want to do more.

	(Okay, he's got his shit together and I like meeting ballers.)

	2. I'm Jewish - I hate playing that card, but.. what the fuck

	(Haha. Self-explanatory. Low blow, but mildly works. He did some homework on me.)

	3. This App idea is disruptive. It's not in my wheelhouse (glass), but I know a good idea when I see one - I get about 3 presentations a week from stoners about their pipe ideas.

	(Shows more validation and credibility. I kinda skipped this point.)

	4. I have a wireframe ready so you can breeze through it quickly.

	(He values my time so I don't have to hang with him forever - in case he's creepy)

	5. The factory is really close to downtown - on St. Elmo just south of Ben White.

	(Convenient and again more focus on my time)

	6. Even if you hate me and my idea, you'll love the **** factory - it's insane.

	This Wednesday 4/17 at 10am (or earlier) would be a great time to come by (I know it's short notice, but what if this is the bestidea you've ever heard and I'm the coolest guy you've ever met?)

	(See how he didn't say, "When is a good time to meet?" Then I'd have to check my schedule. Instead he suggested something specific so I can easily see if that's available for me.

	2 improvements he could have done here. a) Make the start time an odd time (10:01am) and b) Let me know how much time he's specifically requesting and make it random i.e. 14 minutes.)

	Feel free to bring anyone from Appsumo. I'm a huge fan.

	(Wow, I can bring the whole team if I want. This dude is good.)

	Thanks for your time!

	Best,

	David Daily

	I'm met with Dave yesterday. He said the email took OVER 1 hour to compose.

	So how does this help you?

	Let me give you a simple frame-work when you are cold emailing or trying to get someone to chat with you:

	1- Flattery. Do you compliment them or stroke their ego a bit?

	2- Benefit. How will this benefit them (not just you)? Do you spell it out and is it a real benefit?

	3- Credibility. How can YOU be the person the other person would enjoy meeting?

	4- Call to action (aka the ask). He didn't ask for a 60 minute phone call but a digestible request that seemed appropriate.

	5- Read it out loud. Read your email out loud with a timer. If it's a longer than a minute, cut it down.

	Shameless plug: Appsumo put together 33 email templates with more than 10 years of research behind them. If you're looking for more templates and guidance (to write like Dave)

	Selfishly,
	Noah