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Checklist for reviewing & starting Optimizely experiments

Optimizely Review Checklist


  • URL targeting
  • Variation redirects
  • Variation code
  • Audience
  • Traffic allocation
  • Goal(s)

(See images below for hints on where to find the above within Optimizely)


  • Waffle conditional wrapping Optimizely snippet included on all affected pages
  • Variations tested on demo/dev/stage
  • Waffle switch turned on in production


Optimizely interface hints

List View

Choose the experiment from the list on the left to see the following details in the right pane.

list view

Editor View

At the top of the right pane in list view, click the "Editor" button to open a tab with the editor view.

editor view

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