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/**
* This MCC level script removes Display placements with Super High CTR AND no view through conversions AND no conversions
* (you can edit these values on the top level variables).
* If one of the placements detected is anonymous.google, the script doesn't exclude it
* The script saves all detected placements in a spreadsheet
* If the script execution is interrupted, it saves the last account executed and will start from that account at the next execution
*
* @author Alberto Esteves
* URL: http://www.albertoestevescorreia.com/adwords-script-eliminar-ubicaciones-display-spam/
*
* Inspired by:
*
* Dawson Reid
* Andrew Breen
*/
var impressionsMinimum = 2; // Select Display placements which have at least that number of impressions
var maxCtr = 0.49; // Select Display placements which have at least that Click Through Rate percentage
var conversionsLimit = 0; // Select Display placements which have no more than that number of conversions
var ViewThroughConversionsLimit = 0; // Select Display placements which have no more than that number of post-impression conversions
var mccLabelText = "no label"; // Filter AdWords accounts which have a MCC Account label
// If you don't want to filter by any MCC label, DO NOT make any change in this text
var timePeriod = "ALL_TIME"; // Period of time to analyze. You can choose another value according to https://developers.google.com/adwords/scripts/docs/reference/adwordsapp/adwordsapp_campaignselector?hl=es-419#forDateRange_1
var SPREADSHEET_URL = "INSERT YOUR SPREADSHEET URL HERE"; // Make a copy from https://docs.google.com/spreadsheets/d/1QM25rhifHLN6xElLyMPgeJVtx5hz4qI9415aNnyhmmA/
var SHEET_NAME = "Spam placements"; // Name of the specific sheet in the spreadsheet.
var ss = SpreadsheetApp.openByUrl(SPREADSHEET_URL);
var sheet = ss.getSheetByName(SHEET_NAME);
var lastRow = sheet.getLastRow(); // Last row from the spreadsheet which have a placement registered
var lastExecutedAccount; // If the script is executed for more than 30 minutes, AdWords will interrupt the execution.
// In that case, this variable saves the last AdWords account executed and the script will start from this account at the next execution
var accountIds, accountId, accountIdAux, accountName;
var newRow = lastRow;
// -------------------------------------------------------
function removeLowPerformanceDisplayPlacements (placementSelector) {
var placementIterator = placementSelector.get();
var campaign, excludeOperation, placement, placementUrl, placementStats;
while (placementIterator.hasNext()) {
placement = placementIterator.next();
placementUrl = placement.getUrl();
// Logger.log(placementUrl);
if (placementUrl != 'anonymous.google') {
newRow = sheet.getRange(3,1).getValue() + 1; // Get the last row with data from the spreadsheet and goes to the next one
placementStats = placement.getStatsFor(timePeriod);
campaign = placement.getCampaign();
adGroup = placement.getAdGroup();
excludeOperation = adGroup.display().newPlacementBuilder().withUrl(placementUrl).exclude(); // Exclude Display placement detected
// Add the Display placement excluded to the spreadsheet
sheet.getRange(newRow,2).setValue(placementUrl);
sheet.getRange(newRow,3).setValue(placementStats.getClicks());
sheet.getRange(newRow,4).setValue(placementStats.getImpressions());
sheet.getRange(newRow,5).setValue(accountIdAux);
sheet.getRange(newRow,6).setValue(accountName);
sheet.getRange(newRow,7).setValue(campaign.getName());
sheet.getRange(newRow,8).setValue(campaign.getId());
sheet.getRange(newRow,9).setValue(adGroup.getName());
sheet.getRange(newRow,10).setValue(adGroup.getId());
sheet.getRange(3,1).setValue(newRow);
if (!excludeOperation.isSuccessful()) {
Logger.log("Could not exclude : " + placementUrl);
}
} else {
Logger.log("Don't exclude anonymous.google.com !");
}
} // End of While
} // End of removeLowPerformanceDisplayPlacements function
function run () {
var placementSelector = AdWordsApp.display().placements()
.withCondition("Ctr > "+maxCtr)
.withCondition("Impressions >= "+impressionsMinimum)
.withCondition("Conversions <= "+conversionsLimit)
.withCondition("ViewThroughConversions <= "+ViewThroughConversionsLimit)
.withCondition("CampaignStatus != REMOVED")
.forDateRange(timePeriod);
removeLowPerformanceDisplayPlacements(placementSelector);
} // End of run function
function executeInSequence (sequentialIds, executeSequentiallyFunc) {
// Logger.log('Executing in sequence : ' + sequentialIds);
sequentialIds.forEach(function (accountId) {
var account = MccApp.accounts().withIds([accountId]).get().next();
lastExecutedAccount++;
sheet.getRange(5,1).setValue(lastExecutedAccount); // Update lastExecutedAccount value in the spreadsheet
MccApp.select(account);
accountIdAux = account.getCustomerId();
accountName = account.getName();
executeSequentiallyFunc();
});
} // End of executeInSequence function
function main () {
try {
var accountIterator;
if (mccLabelText != "no label") { // Filter accounts by MCC label
accountIterator = MccApp.accounts().withCondition("LabelNames CONTAINS '" + mccLabelText +"'").orderBy('Name').get();
} else { // Execute script for all accounts
accountIterator = MccApp.accounts().orderBy('Name').get();
}
accountIds = [];
while (accountIterator.hasNext()) {
accountIds.push(accountId);
accountId = accountIterator.next().getCustomerId();
}
accountIds.push(accountId);
lastExecutedAccount = sheet.getRange(5,1).getValue() + 1; // Get the number of AdWords accounts executed at the last script execution.
if (lastExecutedAccount != 1){ // If the last script execution was interrupted, then subtract 1 to lastExecutedAccount (start script execution from the account where script was interrupted)
lastExecutedAccount--;
}
var sequentialIds = accountIds.slice(lastExecutedAccount);
if (accountIds.length > 0) {
executeInSequence(sequentialIds, run);
}
} catch (exception) {
// not an Mcc
Logger.log('Running on non-MCC account.');
run();
}
lastExecutedAccount = 0; // If script execution finishes correctly, then reset lastExecutedAccount to default value
sheet.getRange(5,1).setValue(lastExecutedAccount); // Update lastExecutedAccount value in the spreadsheet
}
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