Leveraging Technology to Increase Pain of Paying and Improve Personal Savings
As technology advances, people are getting further from the hard concept of money. Without seeing immediate feedback, people repeat undesired behaviors without having any pain. The tendency to repeat previous behaviors without thinking of the original motivation has been observed (Ariely, D. & Norton, M. I., 2008). This behavior may cause repeated purchases without adequate deliberate decision-making.
This problem is exacerbated by the reduction of the pain of paying as the distance from physical currency increases (Ariely and Silva, 2002). We are increasingly moving towards electronic payments and this trend will not reverse (Borzekowski, Kiser, Ahmed, 2006).
The convenience of credit and debit payments directly reduces pain, in combination of self-herding leads people to inadequately consider other aspects of the purchase. With the exception of frugal individuals, people do not automatically think about the opportunity cost o