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January 10, 2014 23:27
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Experiments in Community Building
-Karen Unland/Brittney LeBlanc The unedited notes
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| CUP 76 | Community Building | |
| --- | |
| Karen Unland (Capital Ideas) | |
| Sam Brook’s boss | |
| Brittney LeBlanc (gastropost) | |
| news radio | |
| --- | |
| being a part of the community | |
| The Mission: | |
| 1. Serve a community | |
| 2. Engage lots of people | |
| 3. Make money | |
| 4. Be lean | |
| peole like being pait attention to | |
| broken business model | |
| digital doesn’t fix it | |
| Things that don’t work: | |
| guilt | |
| threats | |
| paywalls | |
| wishing and hoping | |
| better journalism (necessary but not sufficient) | |
| Things that might work: | |
| true engagement | |
| understand the real competition | |
| everything else they can spend their time on | |
| pay attention like nobody else can or will | |
| less broadcasting more interaction | |
| Are you making people happy? | |
| Hard questions | |
| are they sharing | |
| are they doing what you ask them to do | |
| article questions | |
| 3 lines free | |
| More hard questions | |
| if you don’t engage your community, why should advertisers gie you money? | |
| if you don’t serve your community, why should students give you money? | |
| Good news | |
| You’re already better than your predecessors | |
| the stakes are low -- try stuff! | |
| you can tell what works | |
| nothing you learn will be wasted | |
| always measure the outcomes | |
| EXPERIMENT! | |
| PHOTO NEWS STORIES | |
| fail | |
| read blogs | |
| bands |
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